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News and Insights.

Explore the forefront of advertising and public relations with SCG. From groundbreaking strategies to expert analysis, discover how we consistently out perform to help you out do the competition.

World Communication Week 2024: Navigating the Digital Age

Back in 1988 – when digital tech was in its infancy – November 1-7 was established as World Communication Week by the International Association of Business Communicators. Since then, this week has become increasingly important, given the rise of social media and other forms of digital communication.

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November 1, 2024

What the Rise of Ad-Supported Streaming Means for OTT Advertising

Forbes recently published an article reporting the results from “The Harris Poll” 2024 streaming survey with the headline: “New Report Shows Streaming Viewers Warming To Ad-Supported Content.”

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October 15, 2024

World Mental Health Day

Mental well-being is as important as physical health, but it often gets less attention. World Mental Health Day serves as a chance to give mental health issues their overdue attention. Since the World Federation for Mental Health started it in 1992, World Mental Health Day has been observed annually on October 10.

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October 9, 2024

The History of Podcasting

The history of podcasting is celebrated each year on International Podcast Day. Each September 30th, over the past two decades we recognize a valuable opportunity for podcasters and their listeners to connect online.

There are various reasons for creating and distributing a podcast, with emphasis on entertaining, educating, and promoting.

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September 30, 2024

International Talk Like a Pirate Day: Reimagined for Recruitment Marketing

These days, it might seem like there is a holiday for everything and many seem to be created purely for social media. But to me, “International Talk Like a Pirate Day” is one of my favorites, due to its outrageous uniqueness and how it has completely taken off.

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September 19, 2024

Threads Debut: A College Student’s Perspective

As we pass the one-year anniversary of Threads’ debut, let’s review what this platform is all about. Threads is a social media “app from Instagram where you can view and share public conversations” (Instagram Help Center, 2024). A post can be a “short piece of text,” photos, or a combination.

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September 5, 2024

Intern Insights: A Gen-Z’ers Perspective on the Power of Influence in the Digital Age

Representing the voices of Gen-Zers, I can confidently say our generation differs from those of the past that indulged in traditional marketing versus today’s digital age. Classifying a generation by its behavior toward trends and advertisements is impossible.

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August 14, 2024

International Cat Day: Whiskers at Work

I previously recognized International Cat Day (August 8th) by comparing cat behavior with Recruitment Marketing. You can revisit that Blog Post  here, where I shared my journey to Crazy Cat Lady and introduced my feline family members.

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August 8, 2024

Boosting Recruitment: How SCG Advertising and PR is Helping the Philadelphia Police Department Attract New Officers

For the past 12 months, SCG Advertising and PR has been working with the Philadelphia Police Department in their recruitment efforts to hire more officers to protect the City of Philadelphia. During our last campaign in January of 2024, SCG partnered with Audacy, Hugh Douglas, and Merril Reese.

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August 7, 2024
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SCG – Advertising & Public Relations

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About

  • Services
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