News and Insights.

Embrace but Don’t Replace: The Role of AI in Recruitment

It’s not a question of should employers be using Artificial Intelligence (AI) in their hiring efforts, but how? Employers are both excited and worried about leveraging AI in their recruitment strategy. According to LinkedIn’s 2024 Future of Recruiting report, 62% of Talent Acquisition professionals are optimistic about AI’s impact on recruitment

July 29, 2024

Paying It Forward: How Appreciative Thinking Shapes Leadership in the fast-paced world at SCG Advertising and Public Relations

In the fast-paced world of advertising, success often hinges not just on creativity and strategy, but also on the power of appreciative thinking and paying it forward. As the president of SCG Advertising and Public Relations, an ad agency in northern New Jersey, I’ve come to realize the profound impact that a mindset of gratitude and generosity can have on both personal growth and the success of our agency.

June 24, 2024

What “World Dracula Day” tells us about the power of stories

A decaying, Transylvanian castle … baying wolves … mist creeping through a medieval crypt. An undead aristocrat – who for centuries has fed on the blood of the living – plots to make Victorian London his new hunting grounds.

May 26, 2024

The Challenge to Recruit Police Officers

The events of 2020 led to changes in all areas of life, many of which we are still feeling today. In the recruitment world, one of the major impacts was an increased difficulty in the recruitment of police officers. For years, hiring police officers had already become a challenge; but it was accelerated by the COVID pandemic and George Floyd protests in the 2020.

May 9, 2024

Life Lessons from a Working Mom

As Mother’s Day approaches here are some life lessons from a working mom.

First, I find myself thinking about the amazing mothers in my life: my own mother, grandmother and mother-in-law; the women in my family who are mothers; and my friends and colleagues who are mothers. They inspire me every day, and I’m constantly learning and seeking advice from them.

May 9, 2024

Police, First-Responder recruitment – It’s not a job for everyone —

WHIPPANY, NJ and HADDONFIELD, NJ (March 2024) – Law enforcement agencies and departments across the country are finding it increasingly difficult to hire the officers they desperately need. It’s a significant public safety issue, one that’s attracting attention from elected officials, community advocates, and the news media.

May 9, 2024

Driving Recruitment Success: SCG Teams Up with New Jersey State Police at BetRivers 200 NASCAR Xfinity Series

SCG had the honor of collaborating with the New Jersey State Police and vendors at the Dover Motor Speedway at the BetRivers 200 @NASCAR Xfinity Series on April 27th, 2024. This was an extremely rewarding and exciting experience, considering we have been working with the NJSP since 2016!

May 9, 2024

Wherever You Go, There You Are

On January 31, 2024, Elmo said to followers via X/Twitter, “Elmo is just checking in! How is everybody doing?”

One response was “Elmo, we are tired.” Another was, “Elmo girl…

May 2, 2024

Embrace but Don’t Replace: The Role of AI in Recruitment

Paying It Forward: How Appreciative Thinking Shapes Leadership in the fast-paced world at SCG Advertising and Public Relations

What “World Dracula Day” tells us about the power of stories

The Challenge to Recruit Police Officers

Life Lessons from a Working Mom

Police, First-Responder recruitment – It’s not a job for everyone —

Driving Recruitment Success: SCG Teams Up with New Jersey State Police at BetRivers 200 NASCAR Xfinity Series

Wherever You Go, There You Are

SCG – Advertising & Public Relations

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