Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
Advertising • Marketing • Public Relations
SCG has been supporting higher education for 25+ years with advertising, marketing, and public relations services.
This includes creative work and graphic design, digital and social media marketing, as well as traditional forms of advertising such as print, TV, radio broadcast and outdoor billboards.
Click below to see some of our work:
Working with several schools within Rutgers University,
SCG creates advertising campaigns in all media,
including digital, traditional, out-of-home, and video.
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Working with internal communications professionals, SCG helped craft messaging, strategies and tactics to aid informed decision-making related to the plan.
SCG initiated a strategic communication campaign that integrates earned, shared, and owned media. Employing its multi-channel, “hub-and-spoke” communication method.
A multi-platform digital campaign was recommended to target both students and parents in a cost efficient, expedient way.
SCG developed a creative platform that, while staying true to the college’s outstanding reputation, evolved the brand to more dynamically appeal to the various target audiences.