Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web.
CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would’ve done differently
As the U.S. nears the one-year milestone living under the coronavirus pandemic, marketers are taking stock of an industry that has changed rapidly and in ways that could be permanent. While leaders are hopeful amid progress in beating back COVID-19, the bottom line is that consumers will reemerge into the world weary and on edge after having weathered a crisis that left more than 500,000 people dead in this country alone. Read more…
According to the Experts: 5 Technical SEO Trends to Watch in 2021
It’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many emerging technologies, new tools, and metrics (*cough* Core Web Vitals *cough*), you might be wondering whether these constant updates will affect your more technical work.
To find out more about the state of technical SEO in 2021, we asked seven industry experts for their thoughts. The overwhelming answer? Keep doing what you’re doing. Read more…
How the ANA is helping the ad industry deliver on diversity and inclusion pledges
Since its founding in 2016 as an arm of the Association of National Advertisers (ANA), the Alliance for Inclusive and Multicultural Marketing (AIMM) has worked to elevate multicultural marketing as the industry at large seeks to meet the needs of an increasingly diverse consumer base. As marketers increasingly make public commitments to diversity, AIMM’s focus is on helping ensure the industry follows through on its promises.
AIMM introduced the Cultural Insights Impact Measure (CIIM) in 2019 to show how cultural insights make ads more effective among diverse audiences. Read more…
How small businesses can drive value from small data
In the world of big data, gigabytes are worth less than pennies. But that loose change can add up to dollars for a small business. Those digital mom-and-pop online stores face the same analytical challenge as their gigantic competitors: figuring out who are the best customers and how to sell to them.
Small businesses simply may not have the quantity of data — or the means — to use big data techniques on their own. But they can always hire a solution that helps drive value from “small data”. Methods vary. Read more…
Partnering with speakers for successful events
Good morning marketers, can virtual events ever recreate the social aspects of in-person shows?
We are social beings. That’s even more evident now that we have been confined to our homes for so long. Nothing can really replace the social aspect of in-person events — the camaraderie, developing business relationships, networking and being able to interact with speakers and sponsors one-on-one in a learning environment. Putting aside airline delays, many people will be excited to get back to in-person events as soon as it’s safe to do so. In fact, they’ve already told us they prefer in-person to virtual. Read more…
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