Advertising
Inspired and captivating creative. Intelligent and comprehensive strategies. Innovative and spot on media plans. Our dedication to client satisfaction is over and above what many would consider exceptional, and is the foundation of our continuing success. Don’t just run ads. Make an impression. And let SCG help you make the right one. Advertising services offered:
• Digital and print ad design • Broadcast and video • Brand marketing • Market research • Collateral material • Recruitment advertising • Logo development • Online display and mobile ad network campaigns • Google/Bing Ads and Facebook/Instagram, Linkedin advertising campaign expertise • Content development and curation, including Infographics and corporate Blogs • Social media strategy development, administration and moderation • Detailed analytics and reporting
Public Relations
At SCG, we excel at the practice of public relations … and then we do even more. We’re passionate; we hustle; and we surprise you with creative ideas. We’re multimedia storytellers who spark action, perceive opportunity, and insightfully frame issues. We navigate the entire P.E.S.O. (paid/earned/shared/owned) media spectrum to create client programs and campaigns with a truly 360-degree
perspective. Our highlight services include:
• Media relations• Strategic counsel • Social media • Corporate communications • Reputation and perception management • Crisis planning and management • Mitigation of disinformation, rumors, conspiracies • Research • Media training • Interactive and video • Special events • Measurement programs
We surpass goals and exceed expectations. We get things done.
Recruitment Advertising
At SCG, our team of experienced professionals are passionate about understanding the challenges clients face every day in the drive for talent acquisition. We partner with them to develop effective strategies that address their unique needs.
Whether it’s incorporating traditional media with social media and the latest digital tools or crafting the right message to attract top talent, our focus is on delivering positive results that enable our clients to build and maintain a solid team.
We work with both large and small organizations to increase their hiring and ROI through recruitment marketing and branding, pipeline building and employee retention. Our services include:
• Job posting optimization • e-mail and direct mail marketing • Social media • Google Ads • Mobile/digital campaigns, and much more!
Association Management
SCG provides association management services for a broad range of organizations, including many in the healthcare sector. We also manage several political action committees, in conjunction with government affairs professionals.
We pride ourselves on finding creative solutions; on saving time; and on helping clients identify and accomplish strategic goals. Our highlight services include:
• Oversight of association business activities • Financial management, including accounts and taxes, in association with treasurer • Event planning and management, including in-person attendance • Collection of member dues, including correspondences • Maintaining membership rosters • Provide phone coverage with physical address • Public and media relations activities, including social media • Coordinate internal and external correspondences • Planning and staging executive committee sessions • Arrange for CME courses in conjunction with association events • File management and storage • Website management, including maintenance oversight
