The Art of Producing Podcasts

Producing an engaging and informative podcast involves several crucial stages. From the initial pre-planning – defining the podcast’s core and securing the right elements – through the production and meticulous post-production audio work, the journey culminates in distribution across major platforms to reach listeners.
What You Need to Know About Bluesky

Bluesky is a new decentralized social media platform making waves. But what exactly is Bluesky, and why should PR pros be paying attention? This blog post dives into the details, exploring its unique structure, the potential for targeted engagement, and why it could be the future of online connection. Is it just a flash in the pan, or a game-changer? Find out here!
These odd things we call “Clichés”

Despite being etymologically rooted in French, clichés have become integral both to written and spoken English. “Think outside the box,” “low-hanging fruit,” “read between the lines,” and my favorite, “break a leg,” are popular examples of the thousands of clichés populating – or polluting – the world’s most flexible, widely-used language.
March Madness or Advertisement Heaven?

March is here! To some, that might indicate Saint Patrick’s Day is near or even Palm Sunday. Yet there is a specific group of people that only care about March for one reason. March Madness. As a fan of March Madness, and a former collegiate athlete, I can appreciate the passion brought by fans each year.
SCG Trendwatch: MarCom Industry News – December 2023

Welcome to your monthly round-up for busy MarCom professionals. This month, we are sharing the latest news, strategies, tools, and trends affecting the industry landscape.