ARE THERE ANY SUPER BOWL COMMERCIALS WITHOUT CELEBRITIES?
Super Bowl commercials are packed with celebrities, but do star-studded ads actually sell better? Tom Marguccio, VP/Creative Director at SCG, explores why creativity matters more than fame and highlights his top Super Bowl spots that prove great storytelling — not celebrity power — is what truly connects with audiences.
Why do we need advertising?
Advertising is often criticized, but it plays a vital role in funding journalism, supporting small businesses, informing the public, and even shaping the future of AI. Far beyond being a nuisance, ads fuel the economy, sustain local news, and deliver life-saving messages to the people who need them most.
Intern Day 2025: Insights From Our Summer Interns
SCG interns, Calli, Gina-Marie, and Ben, are pulling back the curtain on their experiences! Discover how internships help shape career paths, reveal hidden passions, and provide invaluable clarity for the future. Get ready to be inspired!
Building an Engaged Community Through Social Media
How a personal social media project, Girls Who Walk Morristown, evolved into a vibrant offline community, highlighting key strategies like consistency, responsiveness, and platform choice to build real-world connections through online engagement.
Higher Education Day Aims to Encourage, Educate Students about College
Our intern Calli dives into the personal and transformative journey of pursuing higher education, emphasizing the challenges, growth, and freedom it brings. In honor of Higher Education Day on June 6, it encourages students to chase their academic goals and raises awareness about scholarship and financial aid opportunities that make college more accessible.
The Art of Producing Podcasts
Producing an engaging and informative podcast involves several crucial stages. From the initial pre-planning – defining the podcast’s core and securing the right elements – through the production and meticulous post-production audio work, the journey culminates in distribution across major platforms to reach listeners.
What You Need to Know About Bluesky
Bluesky is a new decentralized social media platform making waves. But what exactly is Bluesky, and why should PR pros be paying attention? This blog post dives into the details, exploring its unique structure, the potential for targeted engagement, and why it could be the future of online connection. Is it just a flash in the pan, or a game-changer? Find out here!
These odd things we call “Clichés”
Despite being etymologically rooted in French, clichés have become integral both to written and spoken English. “Think outside the box,” “low-hanging fruit,” “read between the lines,” and my favorite, “break a leg,” are popular examples of the thousands of clichés populating – or polluting – the world’s most flexible, widely-used language.
March Madness or Advertisement Heaven?
March is here! To some, that might indicate Saint Patrick’s Day is near or even Palm Sunday. Yet there is a specific group of people that only care about March for one reason. March Madness. As a fan of March Madness, and a former collegiate athlete, I can appreciate the passion brought by fans each year.