SCG had the honor of collaborating with the New Jersey State Police and vendors at the Dover Motor Speedway at the BetRivers 200 @NASCAR Xfinity Series on April 27th, 2024. This was an extremely rewarding and exciting experience, considering we have been working with the NJSP since 2016!
When we began working for the NJSP in Recruitment Advertising the force struggled to recruit new members. There had been a decline for the past few years, and the events of Covid 19 and George Floyd only generated more apprehension for potential recruits. With the number of applicants steadily declining, we had an opportunity to use our experience in Recruitment Advertising to bolster the NJSP back to what it once was.
Over the past few years, we have created a blend of media to advertise the NJSP including radio, billboard, Meta, Indeed, and non-traditional media. We have seen numbers climb higher than we could have ever expected and people from all backgrounds, genders, ethnicities, and education levels are applying to be a part of the NJSP.
So naturally when the sponsorship was approved for the NASCAR Xfinity Series Race we went straight to work in designing the billboards and artwork for the car wrap. As driver, Dawson Cram, raced around the home of the Monster Mile we couldn’t be more proud to see the vehicle covered in the NJSP logo.
After the race, NJSP recruiters stationed at the Fan Zone near Miles The Monster to educate attendees about the NJ State Troopers and their application process.
It was a great day for racing and recruitment, and we are grateful to all who allowed us to participate in the event.
To read more on our work with law enforcement, check out our other blog and news article on police recruitment
