Who are Xennials and Why Should Marketers Care?
Xennials, born between 1977 and 1985, form a micro-generation that bridges Gen X and Millennials, marked by an analog childhood and digital adulthood. Now in their 40s with stable careers and incomes, they are a unique and influential marketing demographic. Marketers can effectively engage Xennials by leveraging nostalgia, using multi-platform strategies, and recognizing their distinct identity.
The Future of Talent Acquisition: Building a Smarter Hiring Pipeline
As the job market evolves, organizations must stay ahead with a proactive, technology-driven recruitment strategy. To attract and retain top talent, businesses need a dynamic approach that leverages data, digital tools, and a forward-thinking hiring process. Here’s how to refine your talent pipeline for long-term success.
SCG Recruitment advertising and marketing trends to watch for 2025
As experts in the ever-changing recruitment advertising and marketing industry for over 35 years, SCG has bee…
The Challenge to Recruit Police Officers
The events of 2020 led to changes in all areas of life, many of which we are still feeling today. In the recruitment world, one of the major impacts was an increased difficulty in the recruitment of police officers. For years, hiring police officers had already become a challenge; but it was accelerated by the COVID pandemic and George Floyd protests in the 2020.
