ARE THERE ANY SUPER BOWL COMMERCIALS WITHOUT CELEBRITIES?
Super Bowl commercials are packed with celebrities, but do star-studded ads actually sell better? Tom Marguccio, VP/Creative Director at SCG, explores why creativity matters more than fame and highlights his top Super Bowl spots that prove great storytelling — not celebrity power — is what truly connects with audiences.
The KC Chiefs are the champions of football. Who are the advertising champs?
Can you imagine the pressure the players and coaches were under knowing more than 113 million people were watching their every move for three hours during the Super Bowl?
THE RAMS WON THE SUPER BOWL. WHO WON THE ADVERTISING BOWL?
Well, another Super Bowl has come and gone, and while I might offer my opinion on the game itself, I’m more qualified to comment on the commercials that support the broadcast.