Who are Xennials and Why Should Marketers Care?
Xennials, born between 1977 and 1985, form a micro-generation that bridges Gen X and Millennials, marked by an analog childhood and digital adulthood. Now in their 40s with stable careers and incomes, they are a unique and influential marketing demographic. Marketers can effectively engage Xennials by leveraging nostalgia, using multi-platform strategies, and recognizing their distinct identity.
