There are several crucial stages in producing podcasts to ensure it engages listeners and provides an informative experience. I’ve been working in public relations for three years, and one of the most fascinating parts of my job is producing podcasts for clients, as well as for our agency itself. And people often ask me, “How do you do it? What is involved?”
As a producer, here are the specific steps I follow:
- Pre-planning
- Identifying podcast name, tone and overall theme
- Finding a music bed
- Picking a host
- Preparing bios for both the show and host
- Obtaining the right equipment
- Production
- Writing interview questions
- Booking the recording sessions
- Recording the session
- Post-Production
- Editing and enhancing audio
- Integrating the intro, interview, and outro with the music bed
- Mixing and mastering the audio
- Distribution
- Uploading the audio to your DSP (digital service provider) for distribution on platforms, including Spotify, Apple Podcasts, and YouTube
- Promotion
- Increase listeners with paid and organic promotions
This is a general, step-by-step overview of my process when preparing and producing new podcast content for a client. If you’re unsure where to begin with your podcast concept, please reach out for more info. I’d be happy to assist. For an example of the podcast work I’ve done at SCG, listen to “Coffee & Tea with SCG” on: https://open.spotify.com/show/3Vr5DgkicER8Z8VvI7TPIL?si=4dd55b341434490c .
