The history of podcasting is celebrated each year on International Podcast Day. Each September 30th, over the past two decades we recognize a valuable opportunity for podcasters and their listeners to connect online.
There are various reasons for creating and distributing a podcast, with emphasis on entertaining, educating, and promoting. But whatever a podcaster’s purpose, creating and deploying a podcast can hold significant value for a brand, company/organization, or individual.
At SCG Advertising + Public Relations, I’ve had firsthand experience producing two separate podcasts, and I’ve learned much about crafting quality content that engages listeners while sounding as smooth as possible. Each episode I produce provides a learning opportunity for both my client and me.
Podcasts can be a powerful tool to help amplify messaging efforts and drive a conversation; they connect people with an audience that finds value in what the host is discussing.
Some fun historical facts about podcasting, according to InternationalPodcastDay.com :
- The first modern podcast went live 20 years ago
- The term “podcasting” was pioneered in a 2004 Guardian newspaper article
- George W. Bush was the first president to have his weekly address delivered as a podcast
- And … SCG can help you create your next podcast
I’m beginning to work on a brand-new project with the social media team to produce an official SCG podcast titled Coffee and Tea with SCG. We are looking to launch the podcast in early fall, and you’ll be able to listen to it on our website.
