A lot of musicians think that blogs and online publications are an “outdated” way of finding music, but I tend to disagree with that. As a PR professional and a musician myself, I use public relations to help boost engagement with potential fans. When you google my name, you see tons of interviews and reviews of my music from the past four years. These are in the form of podcasts, news coverage, blog posts, and social media content. It’s what we call being “social proof.”
Social proof is “the idea that consumers will adapt their behavior according to what other people are doing.”
Here are some key examples of how you can attain “social proof.”
- Expert’s stamp of approval
- Celebrity endorsement
- User testimonials
- Social media shares
- Earned media (i.e., news coverage)
Check out this article for more information on examples of social proof.
A musician without public relations is the same as an author without an agent – an absolute nobody. If the general public doesn’t know you exist, how do you expect to get results?
In 2022, musicians need to be both talented and business savvy. It’s a harsh reality, but if you put even half as much effort into your marketing and PR as you do into your next single, you will be making it easier for yourself to branch out to a broader audience. That’s the reward you’re looking for.
