Did you know?
- 96% of employers use social media to hire talent
- 86% of job seekers use social media to search and apply for jobs
- 63% of job seekers look at social media for information about a company’s workplace diversity
- 65% of job seekers read at least 5 reviews about an employer before applying
- 75% of potential hires are not actively seeking jobs on job boards
Social Media Recruiting– an asset many companies know they should be using social media for, but are unsure where to begin. Some assume getting started would be as simple as creating a social media profile, but really, the first step should be determining your objectives and developing a strategy.
In order to use social media recruiting to effectively hire candidates and promote your employer brand, organizations need to develop a clearly defined strategy, build relevant and engaging content, and have the bandwidth to monitor interactions and track performance– all while ensuring an accurate and professional representation of your brand.
If you’re thinking about getting started, here are 10 tips to jumpstart your recruitment efforts on social.
- Tell your employer brand story
- Don’t say it, show it.
- Stay ahead of the curve
- Engage. Engage
- Be authentic
- Empower your team
- Plan ahead
- Understand your audience
- Get leadership buy-in
- Commit resources
Contact SCG today to learn more about how we help our clients use social media to reach job seekers and build a candidate pipeline.
