Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.
11 Rules for Making Better Decisions and Alleviating Panic in the Ranks We live in fast-paced, uncertain, complex, polarized times … which frequently require decision-making under challenging circumstances. Regardless of the situation at hand – and whether it’s mundane, or truly life-or-death – how one responds is under that individual’s control. As a public relations firm with more than 60 years of experience dealing with crisis and conflict in a wide variety of industries and sectors, we a ...
Views on vaccine also impactful, says nationwide, online survey of 1,500 adults WHIPPANY, NJ (Oct. 20, 2021) – A nationwide survey of 1,500 adults indicates that 84.03% of respondents are willing to accept lower financial compensation to work for a company with a stellar reputation. A similar number – 79.59% – say it’s important to have an employer who shares their views. These results – from an SCG Advertising + Public Relations survey – seem to indicate that businesses and other employers ignore empl ...
SCG Advertising & PR is pleased to share the news that our agency is now operating in a new, headquarters office at 100 South Jefferson Road, Suite 204, Whippany, NJ. We’re less than two miles from our previous, Parsippany location, in a beautiful, expansive office suite. It’s an impressive upgrade – but don’t just take our word for it. Here’s a video of SCG Advertising + Public Relations’ new home. https://www.youtube.com/watch?v=cbOJf3f6Ths
The nation was waiting in anticipation of great numbers when the Bureau of Labor Statistics released the latest jobs report on Friday, April 2. However, the announcement that total non-farm payroll employment rose by 916,000 in March exceeded even the most optimistic experts. The public and private education sector was one of the big job creation winners for Educational Services Jobs in March as in-person learning begins to spread across the nation. Here are the growth numbers in the March 2021 report ...
As we approach one year of the COVID-19 pandemic, it’s time for companies to do some self-reflection. Did you do everything you could to help your employees and customers during the time of crisis? How will your employer brand reputation be remembered once all of this has passed? Employer branding has always been an integral part of recruitment marketing but the current pandemic has shone a light even further on the role branding plays in candidates’ choice of workplace. Typically ...
It is unlikely anyone would challenge the belief that strong and open communication is essential in building a client-agency relationship. And, if done artfully and regularly, great communication can yield many benefits. Here are a few that are top of mind: Gives Direction Reduces uncertainty Builds relationships Creates meaning Increases collaboration That is a powerful list of benefits. And with the unending stream of improvements offered by technology your opportunity to b ...
Whether a school is instructing in-person or online, one thing remains the same --- they need an increasing number of substitute teachers from an ever-decreasing talent pool. How prevalent is the shortage? Google serves over a million results on “substitute teacher shortage COVID.” These results come from Madison, Chicago, Kansas City, Utica, Las Vegas, Coeur d’Alene, Houston, and so many more. The reporting originates from large and small cities all over the nation. Lots of jobs to fill A good amount of ...
Contact: Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x.289 Parsippany-based agency captures multiple 2020 NJ Ad Club “Jersey Awards” SCG Advertising + Public Relations wins pair of firsts, plus a second and third, during 52nd annual event PARSIPPANY, NJ (Nov. 19, 2020) – For the communication professionals at SCG Advertising + Public relations, it’s quite a haul. The ongoing pandemic forced this year’s 52nd annual edition of the NJ Ad Club “Jersey Awards” t ...
Parsippany-based agency hires Dillon Del Rosso to support new business development Sales background with NFL’s Jets, University of Maryland PARSIPPANY, NJ (Oct. 27, 2020) – Boonton resident Dillon Del Rosso has been named Vice President, North Regional Sales by the Parsippany-based communications agency SCG Advertising + Public Relations. Del Rosso – who joins SCG from a premium partnership sales post with the National Football League’s New York Jets, in Florham Park – is responsible fo ...
Just when it looked like more and more colleges were finding ways to provide a face-to-face learning experience during the continuing pandemic, West Chester University (right in my backyard) announced that virtual learning was being extended into the spring 2021 semester. That’s right…Spring 2021. As this was being announced, WCU’s local school district was moving into hybrid. That was quite a wake-up call for me and, I would assume, for thousands of students who are in or in the process of enter ...
