Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.
Shapr Interface Many traditional business practices over the past few decades have evolved into having some sort of digital or mobile alternative. Technology is continuously creating new ways to do just about everything, including networking. What used to consist of simply shaking hands and in-person conversation has also hit the digital world with the emergence of social sites such as LinkedIn and some cool networking tools. Although they can provide a way to foster a professional connection t ...
In days gone by, job fairs, while an effective source of recruiting, were expensive, time consuming, labor intensive and took multiple HR representatives out of the office and away from their regular duties for days at a time. You had to register for the event, rent furniture, schlep your booth to the site (along with your collateral materials and giveaways) and stand for hours on end talking to potential candidates who might or might not have been qualified for the positions yo ...
SCG Executive Vice President Michael Cherenson recently participated in a senior professional panel discussion on “Qualities of Leadership,” presented by the New Jersey Chapter of the Public Relations Society of America. Here’s additional detail, along with an audio podcast of the session. Click here
At the beginning of each year the recruitment pundits make their predictions as to the trends that will take place in the coming year. They are hoping to give recruiters a head-start in preparing and implementing new strategies. For the most part they are all interesting and informative. Of course, in a recruitment marketplace that is showing great job growth (January-March had the strongest average monthly job growth since 1997) and extremely low unemployment (January-March holding at 4.1%), successful ...
Privacy has always been a concern for users on social media and across the internet, but these issues have come into the spotlight amidst recent reports of the Cambridge Analytica data scandal. And both users and brands are wondering is it finally time to dump Facebook. Across Twitter, #DeleteFacebook began trending. Celebrities made announcements that they were leaving Facebook. Several big name brands including Mozilla and Sonos temporarily suspended their Facebook advertising. But what does ...
Contact: Kurt Praschak / 973.992-7800, x.289 / kpraschak@successcomgroup.com Lincoln Park resident selected to participate in prestigious U.S. Department of Defense program Michael Cherenson among group chosen to engage with senior military officials, private sector business and community executives for Secretary of Defense’s 2018 Joint Civilian Orientation Conference PARSIPPANY, NJ (March 20, 2018) – Lincoln Park, NJ resident Michael Cherenson, executive vice president for Parsip ...
“Pancreatic Cancer does not have a face until it’s someone that you know” This is the sign of the times when it comes to Pancreatic Cancer. In the years that I have been actively involved with the Pancreatic Cancer Action Network NJ Affiliate; I have watched many folks walk right past the table at awareness events, shuddering at the words “Pancreatic Cancer.” Many pull their children away from the table as to not expose them to the facts, statistics, and rawness of this disease. My initial interest in ge ...
You’ve heard it again and again — when applying for jobs and internships, make sure your social media and is pristine and appropriate. (You don’t want your Instagram or your digital footprint to speak louder than your resume.) This is especially true for aspiring public relations professionals: if you can’t manage your own social media properly, how can an agency expect you to manage a client’s? This is why so many internship and job seekers are told to go through and delete any unsavory conten ...
Yes, I admit to being a member of AARP. And as a member of their organization, I try to keep involved with the issues that affect us "mature workers". Volunteer work, tech classes, social security updates, employment decisions, healthcare changes, financial strategies, etc. are important to me now and will be even more important to me in the future. A few weeks ago, I attended a presentation on "Job Searching in the Digital Age". Since several of my clients use digital, I was curious to see what ...
In the world of recruitment, we use the terms “Active and Passive Job Seeker,” to differentiate between people who are actively searching for jobs, whether out of work or ready for a change, and those who are currently employed, but may be convinced to consider another opportunity. Before the Internet and social media, candidates had to work hard to find and apply to jobs. But with technology leading to greater access coupled with people changing jobs more frequently, I propose that a new term needs to b ...
