Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.
This post about promotional products was originally published in 2016. As I was preparing to update, I thought about growing concerns about the environment and pending trade tariffs and how those issues impact the promotional products industry. Whether you call them giveaways, logo merchandise, swag or chachkis, promotional products are big business. Promotional products sales consistently top $24 billion annually and growing, according to Promotional Products Association International (PPAI). L ...
Welcome to your monthly round-up for the marketing and communications world. Each month, we share the latest news, strategies, tools, and marketing trends affecting the landscape. Check in each month for the latest updates from all over the web. ———————————————————————————————————————————————————————————————— Content Marketing Mistakes to Avoid https://about.blogbeats.me/blogs/content-marketing-mistakes-to-avoid.html ———————————————————————————————————————————————————————————————— Digital Marketing i ...
Recently, the New Jersey Ad Club asked for nominations to find New Jersey’s Best marketing and communications professionals under 40. Mike Mangan, SCG’s Director of Business Development didn’t have to think twice about whom he might nominate. “When we discussed the possibility of nominating someone from our agency for this honor, I immediately thought of Anthony D’Amato, our Business Development Manager,” Mangan said. “He’s a young man with the maturity of an old pro, and everyone in our shop has ...
Welcome to your monthly round-up for busy Human Resource professionals. Each month, we share the latest news, strategies, tools and recruitment trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web. ------------------------------------------------------------------------------------------------------------------------------------ TextRecruit launches Virtual Career Fairs. https://www.ere.net/textrecruit-virtual-job-fairs/ ---------------------- ...
You’ve nurtured the candidate relationship and made the offer. They accept. Yay! Now the real work begins. How do you keep employees, in a highly competitive labor market? As in most relationships, communication is key. Start early and communicate often. Consider touchpoints through the critical first two years: Welcome the New Hire One month 6 months 1 year 18 months 2 years The pace and sequence of information will vary based on your specific culture and team structure, but the effort wil ...
Recruitment advertising continues to change. Just a few decades ago, the main way of recruiting was an ad in the local newspaper, maybe a few radio spots or a billboard. Flyers on car windshields or a small ad in the town's church bulletin worked well. Then, new technology entered the world of recruitment advertising. The newspaper was now online, radio spots were almost non-existent and billboards were priced out of the market. And flyers? Hmmm ... just not the way to go. Social media jo ...
Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Rally Recruitment Marketing announced that they have reached the first-year milestone of attracting 1 ...
I've stumbled upon this site before, but only recently did I decide to investigate it further. The search engine is called DuckDuckGo and was established 10 years ago, believe it or not. The site was created by Gabriel Weinberg back in 2008 with a simplistic goal, to be encrypted and keep your search queries and information private! When I initially navigated my way to the site years ago, I was unimpressed by the plain appearance and dismissed it quickly, much as I did MANY years ago when I first went o ...
SCG Trendwatch: Recruitment Industry News & Insights – Sept 2018 Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Yello, who recently hosted #HR ...
Do you know why Labor Day is a national holiday, recognized nationwide? If your answer is no – you will now be informed. If your answer is yes – keep reading anyway! During America’s Industrial Revolution (latter half of the 1800's) the unbearable working conditions eventually led to an uproar – between employers and employees. Worker unions were created and served as the primary catalyst for establishing a political backbone. They organized rallies and strikes that were essential in trying to esta ...
