SCG Trendwatch: MarCom Industry News – February 2020

Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web.   Despite Super Bowl LIV's marketing deja vu, several ads break out Multibrand spots, ads supporting women, "Groundhog Day" and yes, the resurrection of Mr. Peanut, caused some of the biggest stir this year. Super Bowl LIV made for a tense showdown between the San Francisco 49ers and t ...

SCG Trendwatch: MarCom Industry News – January 2020

Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web.   Why Design and Marketing Should Become Strategic Partners Brands across the marketing spectrum are reaping the rewards of joining forces with design at the start of the strategic process.  Read more... Ben & Jerry's CEO On Why Too Much Marketing Research Can Cause 'Mediocrity' Ben ...

SCG Trendwatch: MarCom Industry News – May 2019

Welcome to your monthly round-up for the marketing and communications world. Each month, we share the latest news, strategies, tools, and marketing trends affecting the landscape. Check in each month for the latest updates from all over the web. ———————————————————————————————————————————————————————————————— Content Marketing Mistakes to Avoid https://about.blogbeats.me/blogs/content-marketing-mistakes-to-avoid.html ———————————————————————————————————————————————————————————————— Digital Marketing i ...

snapr pic

Check Out These Cool Networking Tools

Shapr Interface Many traditional business practices over the past few decades have evolved into having some sort of digital or mobile alternative. Technology is continuously creating new ways to do just about everything, including networking. What used to consist of simply shaking hands and in-person conversation has also hit the digital world with the emergence of social sites such as LinkedIn and some cool networking tools.   Although they can provide a way to foster a professional connection t ...