Energize your Recruitment Efforts

As a woman of a certain age, I’m actively working to slow aging and stay physically fit, looking forward to an active retirement.A good friend convinced me to join Orangetheory Fitness (OTF). OTF works for me because I get bored easily and no two workouts are quite the same. Our coaches push us through a mix of treadmill, rower and weight floor activities that build strength and endurance.  I often sing, dance and joke through a workout. Today wasn’t one of those days. We ran hills (treadmill elevation) a ...

THE RAMS WON THE SUPER BOWL. WHO WON THE ADVERTISING BOWL?

Well, another Super Bowl has come and gone, and while I might offer my opinion on the game itself, I’m more qualified to comment on the commercials that support the broadcast.   Some quick background: I’ve been in advertising for fifty-two years, a creative director for the last forty, and I worship at the feet of Bill Bernbach. For those who don’t know who Bernbach is, Google him. If you’re in the advertising business and don’t know him, you really should discover everything about him. And fas ...