marketing trends, marcom, marcom trends

SCG Trendwatch: MarCom Industry News – December 2023

Welcome to your monthly round-up for busy MarCom professionals. This month, we are sharing the latest news, strategies, tools, and trends affecting the industry landscape. Check in for the latest updates from all over the web.   1. Thought leadership: The human element your marketing needs AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativ ...