Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web.
Despite Super Bowl LIV’s marketing deja vu, several ads break out
Multibrand spots, ads supporting women, “Groundhog Day” and yes, the resurrection of Mr. Peanut, caused some of the biggest stir this year.
Super Bowl LIV made for a tense showdown between the San Francisco 49ers and the victorious Kansas City Chiefs, but few marketing surprises turned up during a night that leaned heavily on humor, multibrand team-ups, and newcomers in areas like politics and women’s representation. Read more…
Google plans crackdown on ‘disruptive’ video ads
Google’s Chrome web browser on Aug. 5 will stop showing all ads on sites that repeatedly have “disruptive” video ads, as defined by new standards from the Coalition for Better Ads (CBA) Read more…
How Coke, Reese’s turned Super Bowl ads into Amazon sales after the game
Market share for some products advertised in Super Bowl commercial spiked on Amazon during and after the game, according to a Profitero report shared with Marketing Dive. Coke Energy and its zero sugar version saw surges of 111% and 197%, respectively. Read more…
The death of the marketing campaign: Why brands should rethink the dynamics of customer relationship
The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Ever-evolving marketing technology and the proliferation of communication channels means that ‘communicating,’ or getting your message out there, has never been easier. Read more...
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