It is unlikely anyone would challenge the belief that strong and open communication is essential in building a client-agency relationship. And, if done artfully and regularly, great communication can yield many benefits. Here are a few that are top of mind:
- Gives Direction
- Reduces uncertainty
- Builds relationships
- Creates meaning
- Increases collaboration
That is a powerful list of benefits. And with the unending stream of improvements offered by technology your opportunity to become a master communicator is more accessible than ever before.
There was a time when client relationships were built on the phone, in face-to-face business meetings, and through the mail. Now, each of these communication options are faster, more efficient, and less expensive than in decades gone by.
Of course, there are a plethora of tools out there that had not even been dreamed of decades ago which are now mainstream. Just think of a business world without:
- Text
- Chat
- Online Collaboration
- Virtual Meetings
So many choices!! However, no matter what tools you choose as appropriate for developing each individual agency/client relationship remember to mix your methods of communication. There are times where a well-timed phone call can clear up misunderstandings that crop up in e-mail. Also, you must communicate regularly and be responsive to messages that you receive.
Let’s start communicating today. For clients, our focus is always on navigating the entire P.E.S.O. (Paid /Earned / Shared / Owned) media spectrum. We create and direct programs and campaigns with a truly 360-degree perspective, helping organizations break down internal silos and strategically improve engagement and relationships – all with a goal of achieving your objectives.
