Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.
The pandemic changed a lot of things for everyone. Consumers are not only living differently with COVID-19 health concerns, they are also working differently and shopping differently. That is if they can find what they are shopping for. This is affecting CPGs in a major way. Consumers have been faced with panic when looking for toilet paper, paper towels, disinfectant cleaner, and wipes among other things. Consumers are working from home and doing more cooking than ever. With the hysteria of news report ...
What do you think of when you think about advertising? Clients frequently think narrowly of a limited range of options. One of the reasons that I love what I do is the constant variety. Every touchpoint with your customer or job candidate leaves a lasting impression. You should be reinforcing mission, vision, and values at every opportunity. Over the years, we’ve helped clients tell their story on billboards, movie theatre screens, mall food court tables, coffee sleeves, t-shirts, banners on the front o ...
TikTok is relatively new to the social media landscape. And it could be gone next month. The US government recently gave the Chinese internet company ByteDance 45 days to sell TikTok or the app will be banned in the United States. Microsoft is negotiating to purchase the app, but serious competitors are moving in to steal its audience. TikTok has been under scrutiny in the U.S. and around the world for months now over concerns that the Chinese government can access its user data. India banned TikTok at ...
A remote workforce. Mass layoffs. Thousands of furloughs. The Covid-19 Pandemic created unforeseen challenges for Human Resources professionals. Then, the George Floyd tragedy changed everything. Protests brought renewed focus on social justice and an immediate and serious review of diversity in the workplace. Employee reviews on Glassdoor from the week of May 25 to the week of June 1st highlight related topics spiked by 63%. That huge jump is proof that even with the extreme pr ...
College enrollments have been steady. Then, came the virus. Our nation’s colleges and universities are suffering deep financial wounds as the COVID-19 pandemic enters its sixth month. The devastating results show institutions scrambling to thwart large financial losses and even for some small colleges the possibility of closing. How large are the losses facing higher education? An ABC News report showed unthinkable numbers. University of Michigan’s three campuses, for example, will see $400 mi ...
Contacts: Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x.289 Alexa Cangialosi / acangialosi@successcomgroup.com / 973.992-7800, x.172 Stratford, CT resident appointed director of new business development by New Jersey-based communications agency Tobi Matthews joins SCG Advertising + Public Relations (Click here for high-resolution image) PARSIPPANY, NJ (June 25, 2020) – Stratford, CT resident Tob ...
Click for pdf version. From the early days of the coronavirus pandemic, public health officials at all levels were quick to identify mis- and dis-information as legitimate threats to public health. Several utilized the term “infodemic” to illustrate how the spread of false information was akin to the spread of the actual virus. Given the media landscape and our hyper-connectivity via social, digital, and mobile media, the analogy is entirely appropriate. The pandemic – along with sophisticated ...
The loss of life – as well as health and safety issues – remains the primary issue when talking about the coronavirus pandemic. That said, economic and societal disruption cannot be ignored. The education sector, from pre-school to our higher education institutions, finds itself in the direct path of the storm and needing to prepare for the next waves. The action plans required to navigate the new-normal are extensive and detailed, and emphasis should rightly be placed on instruction and learni ...
“ContactSCG” unveiled by New Jersey-based SCG Advertising + Public Relations PARSIPPANY, NJ (April 30, 2020) – Government agencies, non-profits, and private industry all are expected to hire upward of 300,000 health detectives – known as contact tracers – to identify and interview individuals who test positive for the virus and then trace those they’ve recently been in contact with. The Centers for Disease Control (CDC) and other experts have expressed the belief ...
An unprecedented recruitment challenge They’re not new. In fact, contact tracers helped defeat SARS in 2003-2004, and are used regularly by health departments to combat HIV, measles, H1N1, and even Ebola. However, the incredible size of the contact tracing workforce will be the new normal as experts say that the Covid-19 Pandemic has created an explosive need for an army of these health detectives. Where now there are approximately 2,000 contact tracers across the nation, it is likely we will be ...
