Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web.
Why Design and Marketing Should Become Strategic Partners
Brands across the marketing spectrum are reaping the rewards of joining forces with design at the start of the strategic process. Read more…
Ben & Jerry’s CEO On Why Too Much Marketing Research Can Cause ‘Mediocrity’
Ben and Jerry’s CEO discusses embracing different ways of doing business from side-stepping research to prioritising activism. Ben & Jerry’s CEO Matthew McCarthy has been in his role for a little more than a year but, from side-stepping research to prioritising activism, he is fully embracing the different ways the ice cream maker does business. Read more…
What’s the Worst That Could Happen With My Phone Data? Our Journalists Answer Your Questions
The New York Times Opinion desk published an investigation last week into the location data industry, showing how companies quietly collect and profit off the precise movements of smartphone users. Read more…
8 Digital Marketing Trends for 2020
2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron. We wanted to share our perspective, as a pioneer in the MarTech space, a community with hundreds of successful digital marketing agencies around the world. Read more…
Instagram User Growth in the US Will Drop to Single Digits For the First Time
In 2019, Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in 2020, and through the end of our forecast period in 2023, we estimate that the social media platform will grow slower than previously expected. Read more...
The Changing Role of Webinars
Who would have thought that webinars – the bleeding edge technology innovation when they were introduced in 1996 by Microsoft’s NetMeeting and Xerox PARC’s PlaceWare – would have such staying power? In the past 20 years in marketing have taught me anything, it’s been to never doubt the good ol’, tried and true webinar. They have proven ability to boost organizations’ training, marketing, sales and customer engagements. Read more…
