Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web.
YouTube masthead ads hit TV app
YouTube is rolling out masthead ads for TV screens, offering brands prominent placement within its TV app. Same as YouTube’s desktop and mobile feed masthead ads, the masthead ads for TV screens can be purchased on a cost-per-impression (CPM) basis and will be available via reserved placements.
The masthead ads will autoplay a few seconds after being served up, and brands will be able to target the ads to customized audiences. Read more…
Facebook Publishes New Report on the Benefits of Combining Facebook and Outdoor Advertising
Outdoor ads – including bus shelter campaigns and billboards – might not be within the budget of most SMBs. But for those businesses that can afford it, there can be significant benefits to running outdoor campaigns in combination with Facebook promotions. Read more…
Macy’s back-to-school push debuts with Snapchat shopping, TikTok challenge
Macy’s back-to-school promotion includes its first shoppable commercials on Snapchat and a video-sharing challenge on TikTok. The department store’s “All Brand New” campaign also includes digital and TV spots aimed at celebrating kids’ individuality and self-expression. Read more…
Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign
Coca-Cola’s Fanta brand of fruit-flavored sodas paired its traditional out-of-home (OOH) advertising with Snap’s augmented reality (AR) technology for an immersive campaign. The “It’s a Thing” campaign lets Snapchat users point their smartphones at Fanta’s billboards and posters to unlock digital content including shareable AR filters and sticker packs, per an announcement shared with Mobile Marketer. Read more…
Engaging students in a post-email world
Too much email?
Each Texas A&M student has a dedicated email address. After years of using email as the primary way to communicate with students, we started to encounter some challenges: many students began to only monitor their personal email address, spending little to no time checking their university email address. It resulted in them not completing important administrative tasks such as signing up for direct deposit, and failing to meet important deadlines and requirements such as submitting a photograph for their identification (ID) cards or to complete financial agreements. Read more...
Photorealistic CGI product placement ads could soon invade your favorite movies
We’re all used to personalized advertising in the age of the internet. Known as “identity marketing,” this brave new world of selling means we are shown only advertisements considered likely to appeal to us. Whether it’s Amazon recommending a new book, Netflix suggesting a particular movie, or Google selling us on a certain holiday after something we mentioned in an email, advertisers draw on information about individuals and use this to decide whether to bother targeting us with a particular ad. Read more…
