Why Blogging is Your Secret Weapon in the Marcomm Industry

In the world of advertising and marketing, it’s easy to get caught up in campaigns, social media trends, and the latest technologies. But as someone who’s been on the social team here at SCG for almost two years, there’s a powerful tool that often gets overlooked: blogging. 

Blogging isn’t just for moms or lifestyle influencers. For those of us in this business of promoting brands and driving results, it’s an essential strategy that can produce significant benefits. 

Here’s why blogging is so important for advertising and marketing professionals: 

1. Establishing Authority and Thought Leadership 

• In advertising and marketing, trust is everything. Clients and customers want to know that you know your stuff. Blogging provides a platform to showcase expertise, share valuable insights, and demonstrate your understanding of industry trends. 

• By consistently publishing high-quality content, this builds credibility, attracts potential clients, and strengthens relationships with your existing clients.  

2. Boosting SEO and Driving Organic Traffic 

• Search engines love new and relevant content. Blogging is a fantastic way to improve your website’s SEO (Search Engine Optimization) and attract organic traffic. 

• By using keywords related to your industry, services, and target audience, you can increase your visibility in search results. This means more people find your website when they’re actively searching for solutions you offer. 

3. Supporting Content Marketing Efforts 

• Blogging is an essential part of content marketing. This content can be repurposed and shared across various channels, including social media, email marketing, and more, creating a cohesive and effective marketing strategy. 

4. Generating Leads and Driving Conversions 

• A well-crafted blog post can be a help generate leads as well. By including calls to action, such as subscribing to a newsletter, downloading a resource, or contacting you for a consultation, you can convert readers into potential leads. 

5. Building Brand Awareness and Personality 

• Blogging allows you to showcase your brand’s personality, values, and unique voice. It’s a way to connect with your audience on a more personal level and build brand loyalty. By sharing your insights, stories, and perspectives, you create a more human connection 

A tool that has modernized blog writing and may be of interest to any aspiring blog writers out there is Substack. Substack is a platform that allows writers to create and publish newsletters, offering a way to build a direct relationship with their audience and potentially monetize their work through subscriptions.  

At SCG, we know the influence blogs can have, and we consistently encourage our team members to share their insights. We’ve seen the benefits of integrating blogs into our media strategy and we are proud of the blogs we have curated over the years. You can find all the blogs we have written on our website and our social media!