BLOGS AND MORE

SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.

Trendwatch-R-16x9

SCG Trendwatch: Recruitment Industry News & Insights – September 2019

Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check-in each month for the latest updates from all over the web. Top ATS Systems used by the Fortune 500 in 2019 (Workday beats Taleo) Workday is the #1 ATS system used by Fortune 500 companies, narrowly beating Taleo.  That’s what we found after a review of the 476 Fortune 500 companies that show their applicant tracking system on their publi ...

SCG Trendwatch: MarCom Industry News – September 2019

Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web.   YouTube masthead ads hit TV app YouTube is rolling out masthead ads for TV screens, offering brands prominent placement within its TV app. Same as YouTube’s desktop and mobile feed masthead ads, the masthead ads for TV screens can be purchased on a cost-per-impression (CPM) basis and w ...

Kelsey O’Connor

NJ student-athlete receives scholarship from Parsippany communications firm

NJSIAA Executive Director Larry White and Delaware Valley Regional High School student Kelsey O’Connor Delaware Valley Regional High School student Kelsey O’Connor receives NJSIAA scholarship sponsored by SCG Advertising + Public Relations   PARSIPPANY, NJ (August 15, 2019) —  Delaware Valley Regional High School student Kelsey O’Connor was recently awarded an NJSIAA (New Jersey State Interscholastic Athletic Association) scholarship sponsored by SCG Advertising + Public Relations.   On an annu ...

Trendwatch-R-16x9

SCG Trendwatch: Recruitment Industry News & Insights – July 2019

Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.   Indeed announces acquisition of automated recruitment technology platform ClickIQ. Indeed, the world’s #1 job site, announced today that it has signed an agreement to acquire ClickIQ, an automated job advertising technology platform, based in the UK.  Read more... Tech startup ...

Trendwatch-R-16x9

SCG Trendwatch: Recruitment Industry News & Insights – June 2019

Welcome to your monthly recruitment advertising round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web. Tech’s jobless rate dips to 1.3%, lowest since Q1 2000 Although job gains were lackluster across most industries, including normally strong sectors like construction, tech jobs continue to show growth in an uncertain economy, partly because nearly every in ...

Promotional products

Ten Reasons to Call SCG for Promotional Products and Apparel

This post about promotional products was originally published in 2016. As I was preparing to update, I thought about growing concerns about the environment and pending trade tariffs and how those issues impact the promotional products industry.  Whether you call them giveaways, logo merchandise, swag or chachkis, promotional products are big business. Promotional products sales consistently top $24 billion annually and growing, according to Promotional Products Association International (PPAI).   L ...

SCG Trendwatch: MarCom Industry News – May 2019

Welcome to your monthly round-up for the marketing and communications world. Each month, we share the latest news, strategies, tools, and marketing trends affecting the landscape. Check in each month for the latest updates from all over the web. ———————————————————————————————————————————————————————————————— Content Marketing Mistakes to Avoid https://about.blogbeats.me/blogs/content-marketing-mistakes-to-avoid.html ———————————————————————————————————————————————————————————————— Digital Marketing i ...

Anthony D'Amato

SCG’S ANTHONY D’AMATO HONORED BY NJ AD CLUB AS ONE OF ‘JERSEY’S BEST’ MARCOM EXECS UNDER 40

Recently, the New Jersey Ad Club asked for nominations to find New Jersey’s Best marketing and communications professionals under 40. Mike Mangan, SCG’s Director of Business Development didn’t have to think twice about whom he might nominate.   “When we discussed the possibility of nominating someone from our agency for this honor, I immediately thought of Anthony D’Amato, our Business Development Manager,” Mangan said. “He’s a young man with the maturity of an old pro, and everyone in our shop has ...

Trendwatch-R-16x9

SCG Trendwatch: Recruitment Industry News & Insights – April 2019

Welcome to your monthly round-up for busy Human Resource professionals. Each month, we share the latest news, strategies, tools and recruitment trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.  ------------------------------------------------------------------------------------------------------------------------------------ TextRecruit launches Virtual Career Fairs. https://www.ere.net/textrecruit-virtual-job-fairs/ ---------------------- ...