BLOGS AND MORE

SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.

one to world board of directors

Public Relations: On the Front Lines of Battling False Information

As the antenna, conscience, and voice of the organization, the public relations profession is on the front lines of identifying and dealing with information warfare.  While several business and communication disciplines -- including public relations -- help build and drive brands, reputation, and sales, public relations stands alone in the broader effort of building mutually beneficial relationships, connecting people and ideas, and providing a voice in the marketplace of ideas, facts, and viewpoints to a ...

Alexa Cangialosi

SCG Advertising + Public Relations appoints new Account Executive Alexa Cangialosi

Contact:               Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x.289   SCG Advertising + Public Relations appoints new Account Executive   Stony Point resident Alexa Cangialosi   PARSIPPANY, NJ (October 23, 2019) –  SCG Advertising + Public Relations, a full-service communications agency, has appointed Stony Point resident, Alexa Cangialosi as account executive. In her role, Cangialosi provides professional support for SCG’s broad spectrum of PR clients, including event manage ...

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SCG Trendwatch: Recruitment Industry News & Insights – September 2019

Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check-in each month for the latest updates from all over the web. Top ATS Systems used by the Fortune 500 in 2019 (Workday beats Taleo) Workday is the #1 ATS system used by Fortune 500 companies, narrowly beating Taleo.  That’s what we found after a review of the 476 Fortune 500 companies that show their applicant tracking system on their publi ...

SCG Trendwatch: MarCom Industry News – September 2019

Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web.   YouTube masthead ads hit TV app YouTube is rolling out masthead ads for TV screens, offering brands prominent placement within its TV app. Same as YouTube’s desktop and mobile feed masthead ads, the masthead ads for TV screens can be purchased on a cost-per-impression (CPM) basis and w ...

Kelsey O’Connor

NJ student-athlete receives scholarship from Parsippany communications firm

NJSIAA Executive Director Larry White and Delaware Valley Regional High School student Kelsey O’Connor Delaware Valley Regional High School student Kelsey O’Connor receives NJSIAA scholarship sponsored by SCG Advertising + Public Relations   PARSIPPANY, NJ (August 15, 2019) —  Delaware Valley Regional High School student Kelsey O’Connor was recently awarded an NJSIAA (New Jersey State Interscholastic Athletic Association) scholarship sponsored by SCG Advertising + Public Relations.   On an annu ...

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SCG Trendwatch: Recruitment Industry News & Insights – July 2019

Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.   Indeed announces acquisition of automated recruitment technology platform ClickIQ. Indeed, the world’s #1 job site, announced today that it has signed an agreement to acquire ClickIQ, an automated job advertising technology platform, based in the UK.  Read more... Tech startup ...

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SCG Trendwatch: Recruitment Industry News & Insights – June 2019

Welcome to your monthly recruitment advertising round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web. Tech’s jobless rate dips to 1.3%, lowest since Q1 2000 Although job gains were lackluster across most industries, including normally strong sectors like construction, tech jobs continue to show growth in an uncertain economy, partly because nearly every in ...

Promotional products

Ten Reasons to Call SCG for Promotional Products and Apparel

This post about promotional products was originally published in 2016. As I was preparing to update, I thought about growing concerns about the environment and pending trade tariffs and how those issues impact the promotional products industry.  Whether you call them giveaways, logo merchandise, swag or chachkis, promotional products are big business. Promotional products sales consistently top $24 billion annually and growing, according to Promotional Products Association International (PPAI).   L ...

SCG Trendwatch: MarCom Industry News – May 2019

Welcome to your monthly round-up for the marketing and communications world. Each month, we share the latest news, strategies, tools, and marketing trends affecting the landscape. Check in each month for the latest updates from all over the web. ———————————————————————————————————————————————————————————————— Content Marketing Mistakes to Avoid https://about.blogbeats.me/blogs/content-marketing-mistakes-to-avoid.html ———————————————————————————————————————————————————————————————— Digital Marketing i ...