Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.
You’ve nurtured the candidate relationship and made the offer. They accept. Yay! Now the real work begins. How do you keep employees, in a highly competitive labor market? As in most relationships, communication is key. Start early and communicate often. Consider touchpoints through the critical first two years: Welcome the New Hire One month 6 months 1 year 18 months 2 years The pace and sequence of information will vary based on your specific culture and team structure, but the effort wil ...
Recruitment advertising continues to change. Just a few decades ago, the main way of recruiting was an ad in the local newspaper, maybe a few radio spots or a billboard. Flyers on car windshields or a small ad in the town's church bulletin worked well. Then, new technology entered the world of recruitment advertising. The newspaper was now online, radio spots were almost non-existent and billboards were priced out of the market. And flyers? Hmmm ... just not the way to go. Social media jo ...
Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Rally Recruitment Marketing announced that they have reached the first-year milestone of attracting 1 ...
SCG Trendwatch: Recruitment Industry News & Insights – Sept 2018 Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Yello, who recently hosted #HR ...
Do you know why Labor Day is a national holiday, recognized nationwide? If your answer is no – you will now be informed. If your answer is yes – keep reading anyway! During America’s Industrial Revolution (latter half of the 1800's) the unbearable working conditions eventually led to an uproar – between employers and employees. Worker unions were created and served as the primary catalyst for establishing a political backbone. They organized rallies and strikes that were essential in trying to esta ...
Lessons from a week-long experience, featuring the Secretary of Defense, some generals and admirals, and scores of young men and women in uniform In March, I was selected to participate in the Joint Civilian Orientation Conference (JCOC), the oldest and most prestigious U.S. Department of Defense public liaison program. As one of 36 JCOC participants, I spent seven days, from June 10-16, 2018, at military installations throughout the southeast, engaging with senior military officials and U.S. serv ...
Shapr Interface Many traditional business practices over the past few decades have evolved into having some sort of digital or mobile alternative. Technology is continuously creating new ways to do just about everything, including networking. What used to consist of simply shaking hands and in-person conversation has also hit the digital world with the emergence of social sites such as LinkedIn and some cool networking tools. Although they can provide a way to foster a professional connection t ...
SCG Executive Vice President Michael Cherenson recently participated in a senior professional panel discussion on “Qualities of Leadership,” presented by the New Jersey Chapter of the Public Relations Society of America. Here’s additional detail, along with an audio podcast of the session. Click here
At the beginning of each year the recruitment pundits make their predictions as to the trends that will take place in the coming year. They are hoping to give recruiters a head-start in preparing and implementing new strategies. For the most part they are all interesting and informative. Of course, in a recruitment marketplace that is showing great job growth (January-March had the strongest average monthly job growth since 1997) and extremely low unemployment (January-March holding at 4.1%), successful ...
Privacy has always been a concern for users on social media and across the internet, but these issues have come into the spotlight amidst recent reports of the Cambridge Analytica data scandal. And both users and brands are wondering is it finally time to dump Facebook. Across Twitter, #DeleteFacebook began trending. Celebrities made announcements that they were leaving Facebook. Several big name brands including Mozilla and Sonos temporarily suspended their Facebook advertising. But what does ...
