BLOGS AND MORE

SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.

Anthony D'Amato

SCG’S ANTHONY D’AMATO HONORED BY NJ AD CLUB AS ONE OF ‘JERSEY’S BEST’ MARCOM EXECS UNDER 40

Recently, the New Jersey Ad Club asked for nominations to find New Jersey’s Best marketing and communications professionals under 40. Mike Mangan, SCG’s Director of Business Development didn’t have to think twice about whom he might nominate.   “When we discussed the possibility of nominating someone from our agency for this honor, I immediately thought of Anthony D’Amato, our Business Development Manager,” Mangan said. “He’s a young man with the maturity of an old pro, and everyone in our shop has ...

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SCG Trendwatch: Recruitment Industry News & Insights – April 2019

Welcome to your monthly round-up for busy Human Resource professionals. Each month, we share the latest news, strategies, tools and recruitment trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.  ------------------------------------------------------------------------------------------------------------------------------------ TextRecruit launches Virtual Career Fairs. https://www.ere.net/textrecruit-virtual-job-fairs/ ---------------------- ...

Employee Retention

Employee Communication Beyond the Welcome Letter

You’ve nurtured the candidate relationship and made the offer. They accept. Yay! Now the real work begins. How do you keep employees, in a highly competitive labor market? As in most relationships, communication is key. Start early and communicate often. Consider touchpoints through the critical first two years: Welcome the New Hire One month 6 months 1 year 18 months 2 years The pace and sequence of information will vary based on your specific culture and team structure, but the effort wil ...

Recruitment Advertising

Some Things Old Are New Again in Recruitment Advertising

Recruitment advertising continues to change.  Just a few decades ago, the main way of recruiting was an ad in the local newspaper, maybe a few radio spots or a billboard.  Flyers on car windshields or a small ad in the town's church bulletin worked well.   Then, new technology entered the world of recruitment advertising.  The newspaper was now online, radio spots were almost non-existent and billboards were priced out of the market.  And flyers?  Hmmm ... just not the way to go.  Social media jo ...

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SCG Trendwatch: Recruitment Industry News & Insights

Welcome to your monthly round-up for busy HR professionals.  Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web.   ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Rally Recruitment Marketing announced that they have reached the first-year milestone of attracting 1 ...

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SCG Trendwatch

SCG Trendwatch: Recruitment Industry News & Insights – Sept 2018 Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Yello, who recently hosted #HR ...

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Do you know the history of Labor Day?

Do you know why Labor Day is a national holiday, recognized nationwide? If your answer is no – you will now be informed. If your answer is yes – keep reading anyway!   During America’s Industrial Revolution (latter half of the 1800's) the unbearable working conditions eventually led to an uproar – between employers and employees. Worker unions were created and served as the primary catalyst for establishing a political backbone. They organized rallies and strikes that were essential in trying to esta ...

Mike Cherenson

12 Things Everyone Can Learn From Our Military

Lessons from a week-long experience, featuring the Secretary of Defense, some generals and admirals, and scores of young men and women in uniform   In March, I was selected to participate in the Joint Civilian Orientation Conference (JCOC), the oldest and most prestigious U.S. Department of Defense public liaison program. As one of 36 JCOC participants, I spent seven days, from June 10-16, 2018, at military installations throughout the southeast, engaging with senior military officials and U.S. serv ...

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Check Out These Cool Networking Tools

Shapr Interface Many traditional business practices over the past few decades have evolved into having some sort of digital or mobile alternative. Technology is continuously creating new ways to do just about everything, including networking. What used to consist of simply shaking hands and in-person conversation has also hit the digital world with the emergence of social sites such as LinkedIn and some cool networking tools.   Although they can provide a way to foster a professional connection t ...