Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.
A lot has changed, and quickly, in terms of the media that we create and consume. We went from radio and TV, CDs, vinyl records and so on, to being able to stream every medium possible in the palm of our hands. One new media that’s continues to grow in popularity is podcasting. So we’re all clear, a podcast – per thepodcasthost.com – is “an audio program, just like Talk Radio, but you subscribe to it on your smartphone and listen to it whenever you like.” Many of my friends have podcasts. Two of these ...
Any student past or present understands the importance of internships. As an Advertising major concentrating in Art Direction and Copywriting at Temple University, internships are a great way to build my portfolio and strengthen skills needed within the field. This summer, I worked as an Account Coordinator Intern at SCG’s Haddonfield office and will be continuing my role during my senior year this fall. Through working at SCG, I gained valuable knowledge and practical experience in the advertising indu ...
Across the country, college and university enrollment has seen a noticeable decline over the last few years. In Spring 2022, there was a drop of 4.7% in undergraduate admissions compared to Spring 2022, which is equivalent to over 600,000 students, according to US News. Combining that with the drop that admissions saw in Spring 2021, college enrollment has seen an overall 9.4% decline since the start of the pandemic. New Jersey wasn’t immune from the enrollment declines, either. According to the Office ...
The national teacher shortage the country is facing is well known by now, and many states are scrambling to find ways to fight it, New Jersey included. Some states, like California and Arizona for example, have resorted to lowering the barrier to entry for teachers, including removing testing requirements or even no longer requiring a college degree. While strategies like these may get more teachers in the door, they don’t address the fundamental problems which are driving teacher shortages, such as a l ...
We’re in the last few weeks of summer, and preparations for the new school year are ramping up. And it’s not just students going back-to-school shopping. Teachers too are planning out their lesson plans and schedules. Whether you’re going back to the same school or applying to a new one, here are some tips that teachers can use to help prepare themselves for the new school year: Don’t just be a teacher. Be a learner as well. Go over the last school year to see what worked and what didn’t. Did a c ...
It was the first Friday in August. The time slowly inching its way to 8:30 am. It’s only a few agonizing minutes until the jobs number was to be revealed just as it is the first Friday of every month. The experts had weighed in with their forecast and were bracing the nation for a disappointing number – having predicted 258,000 jobs. This was a precipitous drop from the 372,000 jobs created in July. A decline in the jobs created made total sense to SCG. We have closely tracked layoffs for s ...
Monday, August 8th is International Cat Day! I was never a cat person. We always had dogs. Then a mama cat gifted me with kittens, twice, and my journey to crazy cat lady began. Don’t worry. We found homes for many and with the support of my favorite vets, we got everyone checked out, vaccinated, and made sure there wouldn’t be more kittens. Cat behavior is interesting and got me thinking about how it correlates to my recruitment marketing business at SCG. #1 – Cats are like passive candidates. You ...
A lot of musicians think that blogs and online publications are an “outdated” way of finding music, but I tend to disagree with that. As a PR professional and a musician myself, I use public relations to help boost engagement with potential fans. When you google my name, you see tons of interviews and reviews of my music from the past four years. These are in the form of podcasts, news coverage, blog posts, and social media content. It’s what we call being “social proof.” Social proof is “the idea that c ...
Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web. Survey: Half of companies didn’t meet hiring goals last year Hiring woes have followed employers throughout 2022. At the beginning of the year, local chamber of commerce leaders reported that businesses in their respective regions were struggling to find new ...
Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web. Google reimagines search beyond ’10 blue links’ At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results. The digital boom of the pandemic is showing signs o ...
