Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.
Tada Images - stock.adobe.com One of the best-known of all social media platforms, Twitter, is in the process of dramatically altering itself. Some changes that have already been implemented – or are thought to be coming soon – are concerning both to individuals and organizations that have utilized Twitter for years. So, in the event you find yourself making a decision about shifting away from Twitter, here are several alternatives to consider. Tumblr – It began as a microblogging platform in 2007, a ...
This year, I was honored to be selected to serve as a Poll Worker/Election Official in November’s general election. Being a poll worker allowed me to put my customer service skills as an Advertising Account Manager to good use when assisting voters coming in and out of the precinct. It was challenging work that took many hours of in-person and on-line training, but so worth the effort to use my current skill sets in a different environment. In my current position at SCG, I need to have strong multi-ta ...
Advertising Week NYC 2022 wrapped up recently on October 20th, concluding four days of networking, speaking lectures, discussions, and other marketing-related events. Advertising Week is a major gathering of advertising and communications professionals, who come together to discuss the latest trends, strategies, and perspectives in the industry. The recent event in New York marked the first in-person event Advertising Week held since the start of the pandemic, signaling the industry’s desire to meet in ...
Teachers, administration, and faculty are the backbone of any school district. However according to the Center on Reinventing Public Education (CRPE), most of America’s biggest school districts are facing staffing shortages threatening their talent supply. While schools were already facing shortages, the pandemic greatly worsened them and their impact on school districts. With teachers and staff being so crucial to keeping schools running, many districts are being forced to get creative with their talent ...
I suppose I can thank my father. Or blame him. From the time I was old enough to speak, and maybe before then, he began leading me along the boundaries of what I’ve come to think of as the Otherworld. It’s a place of unease, dread, or even outright terror for many. But through circumstance and perhaps a smattering of inclination, I’m at home there. It all began with the giddy thrill of fear – with the very first time my father shifted his gaze to look just beyond me, into a darkened hallway, and conto ...
World Mental Health Day is an international day for global mental health education, awareness, and advocacy against social stigma. This is my story. Since I was 15, I’ve been in and out of counseling. My anxiety disorder was diagnosed when I was a high school freshman, and that was when I realized something was wrong. Or, at least, that I needed help reshaping the way I think about the world so I could begin to feel better. Anxiety can be extremely debilitating, with constant worrying about things ...
In this post-pandemic era, recruiters and candidates are playing a more aggressive game of hide and seek. Candidates are more difficult to find due to a variety of market realities. And there is even more pressure on talent acquisition professionals to find that needle in a haystack. Let’s take a look at some valuable numbers and information that you could be monitoring to keep your finger on the pulse of a market’s “recruitability.” Your talent market could be shrinking due to cost of living. Mark ...
A lot has changed, and quickly, in terms of the media that we create and consume. We went from radio and TV, CDs, vinyl records and so on, to being able to stream every medium possible in the palm of our hands. One new media that’s continues to grow in popularity is podcasting. So we’re all clear, a podcast – per thepodcasthost.com – is “an audio program, just like Talk Radio, but you subscribe to it on your smartphone and listen to it whenever you like.” Many of my friends have podcasts. Two of these ...
Any student past or present understands the importance of internships. As an Advertising major concentrating in Art Direction and Copywriting at Temple University, internships are a great way to build my portfolio and strengthen skills needed within the field. This summer, I worked as an Account Coordinator Intern at SCG’s Haddonfield office and will be continuing my role during my senior year this fall. Through working at SCG, I gained valuable knowledge and practical experience in the advertising indu ...
Across the country, college and university enrollment has seen a noticeable decline over the last few years. In Spring 2022, there was a drop of 4.7% in undergraduate admissions compared to Spring 2022, which is equivalent to over 600,000 students, according to US News. Combining that with the drop that admissions saw in Spring 2021, college enrollment has seen an overall 9.4% decline since the start of the pandemic. New Jersey wasn’t immune from the enrollment declines, either. According to the Office ...
