Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.
Five years ago, Victoria’s Secret put on its last fashion show. This show was an iconic event each year where viewers would see their favorite models glide down the catwalk in angel wings, wigs, and accessories. The most popular artist at the time would perform, too. A line of models would parade in the brand's lingerie for around 42 minutes. The tradition lasted for 20 years and was watched in more than 100 countries. It was beloved…until it wasn't. During a time of heightened awareness ...
Social media is constantly evolving. If you blink, you could find yourself behind on the latest app. Not every site will be a juggernaut like Facebook, but you don’t want to be late to the ones that end up succeeding. In this blog, we’ll discuss the new platform Threads, including its pros and cons. So, What's Threads? Threads is a companion app to Instagram that allows users to share text, photos, and videos. It is similar to Twitter in terms of the content and tone of its posts. In it ...
Poetry is doing things with language that exceed the scope of routine communication – it’s rather like painting with words. I occasionally engage in the process, and a handful of my efforts have appeared in poetry journals. But, I’m a rank amateur; at best, I’ll string together several words in a fashion that isn’t dreadful. Perhaps in my role as a public relations professional I’m slightly more effective at communicating a message. In any case, the nine works briefly discussed below (in ...
As a musician, it’s natural for me to listen to some type of music playlist while I’m in the office working. I certainly don’t restrict myself to any one genre. Lately, the biggest musical trend has been the rise of Lo-Fi. Lo-fi music is characterized as a type of downtempo hip-hop music known for being relaxing and hypnotic. Due to these qualities, students and professionals alike are listening to Lo-Fi playlists while working. According to HBR.org, listening to music can boost workplac ...
10 ways to utilize ChatGPT today Artificial Intelligence (AI) isn’t new – and it’s been impacting our economy, society, and culture for years. Some of the most frequently utilized tech tools, including virtual assistants like Siri, Alexa, and Google Home and recommendation systems used on streaming services already integrate AI. What’s new is the power, ease, accessibility, usability, flexibility, integrability, and approachability of open AI tools like ChatGPT (Generative Pretrained Tra ...
Did you know? 96% of employers use social media to hire talent 86% of job seekers use social media to search and apply for jobs 63% of job seekers look at social media for information about a company’s workplace diversity 65% of job seekers read at least 5 reviews about an employer before applying 75% of potential hires are not actively seeking jobs on job boards Social Media Recruiting-- an asset many companies know they should be using social media for, but are unsure where to be ...
The average daily volume of media content consumed by an American during 2022 (per Oberlo) was 494 minutes, or about 8.5 hours. So, given the time we spend sleeping, that means roughly half of our waking hours involve media consumption. It's even harder when screen time is a large part of your typical workday. Each year, National Day of Unplugging is celebrated on the first Friday in March, and encourages people to step away from their digital devices and unplug for a 24 hour period. Let's talk about ...
Promotional products and apparel are an excellent way for companies to build engagement with customers and employees. Strategies have shifted slightly with so many employees working remotely or in a hybrid schedule. We increasingly take into account what items would improve productivity in a home office or move easily with the employee between home and office. TECHNOLOGY All those Zoom meetings mean that we need to stay connected and organized. Chargers Ear Buds Mouse Pads Cord Or ...
After falling ill about a week into January, I learned a thing or two about working remotely in the midst of an awful cold. I don’t know precisely what I had, but it featured body aches, sweats, chills, coughing, a stuffy nose, and pretty much everything in between. Yet, I still managed to get a good bit of work done from the comfort of my bed and couch. The following are a few tips. Maybe they’ll help you the next time germs get the better of you. Don’t beat yourself up if you ...
Tina Davis and Natalie Corsaro at NAHCR conference in Minneapolis, MN 2022. Now that people are traveling again…the SCG sales team took full advantage of opportunities to reconnect with old friends and make new friends. In July, SCG attended NAHCR's Annual Conference in Minneapolis and were provided a fabulous learning environment for health care recruiters at all stages of their careers. Everyone in attendance, whether a new human resource specialist, a tenured TA manager or director, or VP overseei ...
