Advertising during March Madness

March Madness or Advertisement Heaven?

  March is here! To some, that might indicate Saint Patrick's Day is near or even Palm Sunday. Yet there is a specific group of people that only care about March for one reason. March Madness. As a fan of March Madness, and a former collegiate athlete, I can appreciate the passion brought by fans each year. It's inspiring to root for young adults who are particularly great at what they do.  Despite the excitement it brings to fans, it also fills the pockets of athletes everywhere. Two major ...

marketing trends, marcom, marcom trends

SCG Trendwatch: MarCom Industry News – December 2023

Welcome to your monthly round-up for busy MarCom professionals. This month, we are sharing the latest news, strategies, tools, and trends affecting the industry landscape. Check in for the latest updates from all over the web.   1. Thought leadership: The human element your marketing needs AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativ ...

Misguided Victoria’s Secret Campaign Result of Inadequate Fan Research

Five years ago, Victoria’s Secret put on its last fashion show. This show was an iconic event each year where viewers would see their favorite models glide down the catwalk in angel wings, wigs, and accessories. The most popular artist at the time would perform, too. A line of models would parade in the brand's lingerie for around 42 minutes. The tradition lasted for 20 years and was watched in more than 100 countries. It was beloved…until it wasn't.   During a time of heightened awareness ...