Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.
Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web. Survey: Half of companies didn’t meet hiring goals last year Hiring woes have followed employers throughout 2022. At the beginning of the year, local chamber of commerce leaders reported that businesses in their respective regions were struggling to find new ...
Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web. Google reimagines search beyond ’10 blue links’ At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results. The digital boom of the pandemic is showing signs o ...
Remember the days when in-office happy hours and pool tables were the coolest thing employers could offer? It’s 2022 and employers need to find new ways to attract and retain workers in a post-pandemic world. Today, the comfort and convenience of working from home - wearing sweatpants all day and avoiding long commutes - is the top benefit employees value most. The Covid-19 pandemic showed us that many jobs can be performed from home, and employees aren’t ready to go back into the office. Before Covid (B ...
There was a time – actually, spanning many decades – when manufacturing led the growth of the world’s largest economy. Back in 1920 approximately 40% of the jobs in the United States were in manufacturing and other blue-collar fields. Today, that figure is only about…wait for it…20%. Quite a fall. Equally astounding is the fact that manufacturing as a share of the nation’s Gross Domestic Product (GDP) has dwindled from 27% to 12%. It’s no wonder there have been so many layoffs in manufacturing. What ...
Since way back in 1987, I’ve earned a living as a public relations professional. I was a reporter before then, and wrote upward of a thousand newspaper articles. I’ve been an absolute Facebook addict for the past 13 years, and I’ve penned a few freelance magazine pieces. I’ve dabbled in writing fiction, with an emphasis on novels and screenplays, I’ve been known to occasionally slap acrylics on a canvas, and I’m an inveterate consumer of podcasts. In essence, I’m a communicator. I’m naturally inclined ...
My husband is Irish. His grandparents were both born and raised in Ireland; his father born in Ireland before immigrating to America at a very young age. So, of course, he has always been interested in his Irish roots. To celebrate our wedding anniversary, we planned a 2-week trip to Ireland to dig deeper into my husband's ancestry. We finally decided on a bus coach tour to see all the sites starting in Dubl ...
As a woman of a certain age, I’m actively working to slow aging and stay physically fit, looking forward to an active retirement.A good friend convinced me to join Orangetheory Fitness (OTF). OTF works for me because I get bored easily and no two workouts are quite the same. Our coaches push us through a mix of treadmill, rower and weight floor activities that build strength and endurance. I often sing, dance and joke through a workout. Today wasn’t one of those days. We ran hills (treadmill elevation) a ...
Well, another Super Bowl has come and gone, and while I might offer my opinion on the game itself, I’m more qualified to comment on the commercials that support the broadcast. Some quick background: I’ve been in advertising for fifty-two years, a creative director for the last forty, and I worship at the feet of Bill Bernbach. For those who don’t know who Bernbach is, Google him. If you’re in the advertising business and don’t know him, you really should discover everything about him. And fas ...
Image courtesy of the European Commission, Joint Research Centre Given the rise in polarization and misinformation across society, a refined understanding of values is more meaningful than ever before. There’s minimal confusion about the fact that how we interact with the world is driven by what we value and identify with. But, it’s important to realize that because values also trigger appreciation of certain behaviors and distaste for others, an awareness of them can be an effective tool in ...
It’s spreading through companies faster than the omicron variant. In fact, according to the Bureau of Labor Statistics, there were a record 4.5 million workers who quit their jobs in November 2021. This represents a whopping 3% of the total workforce and a remarkable 37% increase over November 2020. This number (the BLS calls it “quits”) gives credence to those who now say we are in the period of The Great Resignation. As dangerous as that seems to the health of businesses everywhere, we ...
