Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.
Today, more than ever, there is so much misinformation in the healthcare space, which impacts people’s ability to make informed decisions and receive quality care they need. There is also a lack of understanding when it comes to resources available to individuals with multiple health conditions. This also affects people in marginalized groups, including the Hispanic, deaf, and LGBT+ communities. In some states, there’s push-back from legislators about providing for these specific communities. Ac ...
Targeting talent can be a multifaceted concept. It can mean precision, broad grouping, or envisioning an ideal end result. However, one thing is clear: without a well-defined target, especially when it comes to attracting talent, your efforts and resources may not yield the desired results. In today’s digital age, where talent interacts with media, content, and other forms of engagement in unprecedented ways, it’s crucial to move beyond traditional guesswork. We now have more insights than ever int ...
Despite being etymologically rooted in French, clichés have become integral both to written and spoken English. “Think outside the box,” “low-hanging fruit,” “read between the lines,” and my favorite, “break a leg,” are popular examples of the thousands of clichés populating – or polluting – the world’s most flexible, widely-used language. While expressing common, even universal experiences, clichés impact our language in a way that’s decidedly mixed. Certainly, they’re responsible for en ...
Back in 1988 – when digital tech was in its infancy - November 1-7 was established as World Communication Week by the International Association of Business Communicators. Since then, this week has become increasingly important, given the rise of social media and other forms of digital communication. Even when your organization is closed for the night or for a holiday, your brand continues to be seen by consumers online. In this 24/7 digital landscape, it is important to ensure your brand is available ...
Forbes recently published an article reporting the results from “The Harris Poll” 2024 streaming survey with the headline: “New Report Shows Streaming Viewers Warming To Ad-Supported Content.” Personally, I think the majority of people are probably like me. It's not that we’re warming to the ads, but we’re just not willing to pay extra for ad-free. Check out these streaming stats: 99% of all U.S. households pay for at least one or more streaming services (OnePoll 2024) 56% of viewers s ...
Mental well-being is as important as physical health, but it often gets less attention. World Mental Health Day serves as a chance to give mental health issues their overdue attention. Since the World Federation for Mental Health started it in 1992, World Mental Health Day has been observed annually on October 10. Despite progress, many issues need to be addressed to foster a destigmatized, empathetic world. A prominent concern is the lack of access to care for many people. Whether due to ...
The history of podcasting is celebrated each year on International Podcast Day. Each September 30th, over the past two decades we recognize a valuable opportunity for podcasters and their listeners to connect online. There are various reasons for creating and distributing a podcast, with emphasis on entertaining, educating, and promoting. But whatever a podcaster’s purpose, creating and deploying a podcast can hold significant value for a brand, company/organization, or individual. At SCG Advert ...
These days, it might seem like there is a holiday for everything and many seem to be created purely for social media. But to me, “International Talk Like a Pirate Day” is one of my favorites, due to its outrageous uniqueness and how it has completely taken off. Celebrated annually on September 19, International Talk Like a Pirate Day was created in 1995 by two friends, John Baur (Ol’ Chumbucket) and Mark Summers (Cap’n Slappy), during a racquetball game when one of them reacted to the pain of an in ...
As we pass the one-year anniversary of Threads’ debut, let’s review what this platform is all about. Threads is a social media “app from Instagram where you can view and share public conversations” (Instagram Help Center, 2024). A post can be a “short piece of text,” photos, or a combination. About a year later after Threads debut, the app has introduced several updates to enhance the user experience. According to Embed Social, the July 2024 update included: Side-Swiping Feature: This allow ...
Representing the voices of Gen-Zers, I can confidently say our generation differs from those of the past that indulged in traditional marketing versus today's digital age. Classifying a generation by its behavior toward trends and advertisements is impossible. A recent “report published by Juniper Research reveals 22% of all digital advertising spent in 2023 was attributed to fraud...” Although the internet has scams, this form of entertainment reaches billions of individuals just searching ...
