Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.
Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web. Despite Super Bowl LIV's marketing deja vu, several ads break out Multibrand spots, ads supporting women, "Groundhog Day" and yes, the resurrection of Mr. Peanut, caused some of the biggest stir this year. Super Bowl LIV made for a tense showdown between the San Francisco 49ers and t ...
Contacts: Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x.289 Alexa Cangialosi / acangialosi@successcomgroup.com / 973.992-7800, x.172 Edison Resident Appointed Sales Consultant at Morris County Communications Agency Bruce Papkin joins SCG Advertising + Public Relations PARSIPPANY, NJ (February 3, 2020) – Edison, NJ resident Bruce Papkin has been appointed Sales Consultant for SCG Advertising + Public Relations, a full-service communica ...
Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web. 20 HR Metrics You Need to Track in 2020 Over half of HR functions across the world already have analytics capabilities, and this number is expected to grow even further in 2020. But analytics must rest on a robust foundation of data and the right HR metrics. Find out which HR me ...
The numbers are undeniable. The economy is booming but so is the level of difficulty in finding top talent. Recruiting talent is definitely a growing challenge. If you look carefully at the data gathered by the Bureau of Labor Statistics you can see why. Just take a look at some of these numbers generated monthly by JOLTS (Job Openings and Labor Turnover Survey). No wonder Talent Acquisition professionals are unsure where their next hire can be found. At 0.9 persons per job opening, the number of j ...
Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from all over the web. Why Design and Marketing Should Become Strategic Partners Brands across the marketing spectrum are reaping the rewards of joining forces with design at the start of the strategic process. Read more... Ben & Jerry's CEO On Why Too Much Marketing Research Can Cause 'Mediocrity' Ben ...
Contacts: Kurt Praschak / kpraschak@successcomgroup.com / 973-992-7800 x.289 Alexa Cangialosi / acangialosi@successcomgroup.com / 973-992-7800, x172 PRSSA News Michael Cherenson, APR, Fellow PRSA, Elected as PRSSA 2020-2022 National Professional Adviser NEW YORK, January 8, 2020 — The Public Relations Student Society of America (PRSSA), the foremost organization for students interested in the public relations and communications fields, announced tod ...
Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest updates from all over the web. Top Recruitment Thought Leaders You Must Follow in 2019 Recruitment industry has seen dynamic changes in the last few years, recruitment professionals adopting innovative recruitment strategies and methods to ensure successful sourcing and hiring. If you are looking for new inp ...
Contacts: Kurt Praschak / kpraschak@successcomgroup.com / 973-992-7800 x.289 Alexa Cangialosi / acangialosi@successcomgroup.com / 973-992-7800, x172 Public Relations EVP joins One To World board of directors Lincoln Park resident and SCG Advertising + Public Relations exec Mike Cherenson PARSIPPANY, NJ (October 28, 2019) – Lincoln Park resident and SCG Advertising + Public Relations Executive Vice President Mike Cherenson has joined the One To ...
As the antenna, conscience, and voice of the organization, the public relations profession is on the front lines of identifying and dealing with information warfare. While several business and communication disciplines -- including public relations -- help build and drive brands, reputation, and sales, public relations stands alone in the broader effort of building mutually beneficial relationships, connecting people and ideas, and providing a voice in the marketplace of ideas, facts, and viewpoints to a ...
Contact: Kurt Praschak / kpraschak@successcomgroup.com / 973.992-7800, x.289 SCG Advertising + Public Relations appoints new Account Executive Stony Point resident Alexa Cangialosi PARSIPPANY, NJ (October 23, 2019) – SCG Advertising + Public Relations, a full-service communications agency, has appointed Stony Point resident, Alexa Cangialosi as account executive. In her role, Cangialosi provides professional support for SCG’s broad spectrum of PR clients, including event manage ...
