Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.
I previously recognized International Cat Day (August 8th) by comparing cat behavior with Recruitment Marketing. You can revisit that Blog Post here, where I shared my journey to Crazy Cat Lady and introduced my feline family members. Everyone is doing well, and we have had a lot of interest from candidates wanting to join the team. Apparently, they’ve heard good things and new applicants appear on the back patio from time to time. Cats work hard in our world. Here are just a few of the jobs they ...
It’s not a question of should employers be using Artificial Intelligence (AI) in their hiring efforts, but how? Employers are both excited and worried about leveraging AI in their recruitment strategy. According to LinkedIn's 2024 Future of Recruiting report, 62% of Talent Acquisition professionals are optimistic about AI’s impact on recruitment, yet only 27% say they are using generative AI in their recruitment process (January 2024). Over the years, digital technology has radically transformed th ...
As I embark on a dozen years of owning a social media account, it strikes me that I’ve been active online for more than half my two decades. That sounds petrifying – at least to me – yet the time has rushed by and I’ve come to terms with this being my normal way of life. Social media is everywhere and in everything. Platforms push out advertisements, along with hugely influential input on trends, mental health, politics, and connectedness. People all around the world connect and live vicariously th ...
In the fast-paced world of advertising, success often hinges not just on creativity and strategy, but also on the power of appreciative thinking and paying it forward. As the president of SCG Advertising and Public Relations, an ad agency in northern New Jersey, I've come to realize the profound impact that a mindset of gratitude and generosity can have on both personal growth and the success of our agency. In the 37 years of working in the industry, I have always used this forward-thinking ...
A decaying, Transylvanian castle … baying wolves … mist creeping through a medieval crypt. An undead aristocrat – who for centuries has fed on the blood of the living – plots to make Victorian London his new hunting grounds. Almost everyone recognizes the premise of Bram Stoker’s Gothic masterpiece, Dracula, which was first published on May 26, 1897. And now, 127 years to the day after the novel first appeared on booksellers’ shelves, “World Dracula Day” celebrations are underway around t ...
The events of 2020 led to changes in all areas of life, many of which we are still feeling today. In the recruitment world, one of the major impacts was an increased difficulty in the recruitment of police officers. For years, hiring police officers had already become a challenge; but it was accelerated by the COVID pandemic and George Floyd protests in the 2020. Police departments across the country are severely understaffed and struggling to attract applicants. For instance, late last y ...
As Mother’s Day approaches here are some life lessons from a working mom. First, I find myself thinking about the amazing mothers in my life: my own mother, grandmother and mother-in-law; the women in my family who are mothers; and my friends and colleagues who are mothers. They inspire me every day, and I’m constantly learning and seeking advice from them. As a Senior Account Manager, Recruitment at SCG Advertising + Public Relations, and the mom of a vibrant 3½ year old girl, I find myself in ...
On January 31, 2024, Elmo said to followers via X/Twitter, “Elmo is just checking in! How is everybody doing?” One response was “Elmo, we are tired.” Another was, “Elmo girl… I’m having a quarter life crisis right now and I can’t get my stuff together to finish this last semester. I’m mentally burnout out and I have a lifetime of working to go.” The fact that many social media users responded to a fluffy Muppet about their mental health struggles says something (very loudly, I’d s ...
New Jersey-based writer Amiri Baraka said, “Poetry is music, and nothing but music. Words with musical emphasis.” For this year’s National Poetry Month – also known as “April” – we’re examining a key commonality between poetry and music. For decades now, some popular musicians have focused as much attention on complete albums as on individual songs. A few of these – the Beatles’ Sgt. Pepper’s Lonely Hearts Club Band, NWA’s Straight Outta Compton, Nirvana’s Nevermind, and Amy Winehouse’s B ...
March is here! To some, that might indicate Saint Patrick's Day is near or even Palm Sunday. Yet there is a specific group of people that only care about March for one reason. March Madness. As a fan of March Madness, and a former collegiate athlete, I can appreciate the passion brought by fans each year. It's inspiring to root for young adults who are particularly great at what they do. Despite the excitement it brings to fans, it also fills the pockets of athletes everywhere. Two major ...
