Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
SCG Blogs inform, advise, enlighten, and are sometimes amusing. Topics range from the latest trends and what’s influencing the marketplace to advertising, recruitment, and public relations news and updates. We get personal, too; we share life hacks, fun adventures, and stories about our pets. Take a look. You’ll like what you read.
10 ways to utilize ChatGPT today Artificial Intelligence (AI) isn’t new – and it’s been impacting our economy, society, and culture for years. Some of the most frequently utilized tech tools, including virtual assistants like Siri, Alexa, and Google Home and recommendation systems used on streaming services already integrate AI. What’s new is the power, ease, accessibility, usability, flexibility, integrability, and approachability of open AI tools like ChatGPT (Generative Pretrained Tra ...
Did you know? 96% of employers use social media to hire talent 86% of job seekers use social media to search and apply for jobs 63% of job seekers look at social media for information about a company’s workplace diversity 65% of job seekers read at least 5 reviews about an employer before applying 75% of potential hires are not actively seeking jobs on job boards Social Media Recruiting-- an asset many companies know they should be using social media for, but are unsure where to be ...
The average daily volume of media content consumed by an American during 2022 (per Oberlo) was 494 minutes, or about 8.5 hours. So, given the time we spend sleeping, that means roughly half of our waking hours involve media consumption. It's even harder when screen time is a large part of your typical workday. Each year, National Day of Unplugging is celebrated on the first Friday in March, and encourages people to step away from their digital devices and unplug for a 24 hour period. Let's talk about ...
Promotional products and apparel are an excellent way for companies to build engagement with customers and employees. Strategies have shifted slightly with so many employees working remotely or in a hybrid schedule. We increasingly take into account what items would improve productivity in a home office or move easily with the employee between home and office. TECHNOLOGY All those Zoom meetings mean that we need to stay connected and organized. Chargers Ear Buds Mouse Pads Cord Or ...
After falling ill about a week into January, I learned a thing or two about working remotely in the midst of an awful cold. I don’t know precisely what I had, but it featured body aches, sweats, chills, coughing, a stuffy nose, and pretty much everything in between. Yet, I still managed to get a good bit of work done from the comfort of my bed and couch. The following are a few tips. Maybe they’ll help you the next time germs get the better of you. Don’t beat yourself up if you ...
Tada Images - stock.adobe.com One of the best-known of all social media platforms, Twitter, is in the process of dramatically altering itself. Some changes that have already been implemented – or are thought to be coming soon – are concerning both to individuals and organizations that have utilized Twitter for years. So, in the event you find yourself making a decision about shifting away from Twitter, here are several alternatives to consider. Tumblr – It began as a microblogging platform in 2007, a ...
This year, I was honored to be selected to serve as a Poll Worker/Election Official in November’s general election. Being a poll worker allowed me to put my customer service skills as an Advertising Account Manager to good use when assisting voters coming in and out of the precinct. It was challenging work that took many hours of in-person and on-line training, but so worth the effort to use my current skill sets in a different environment. In my current position at SCG, I need to have strong multi-ta ...
Advertising Week NYC 2022 wrapped up recently on October 20th, concluding four days of networking, speaking lectures, discussions, and other marketing-related events. Advertising Week is a major gathering of advertising and communications professionals, who come together to discuss the latest trends, strategies, and perspectives in the industry. The recent event in New York marked the first in-person event Advertising Week held since the start of the pandemic, signaling the industry’s desire to meet in ...
Teachers, administration, and faculty are the backbone of any school district. However according to the Center on Reinventing Public Education (CRPE), most of America’s biggest school districts are facing staffing shortages threatening their talent supply. While schools were already facing shortages, the pandemic greatly worsened them and their impact on school districts. With teachers and staff being so crucial to keeping schools running, many districts are being forced to get creative with their talent ...
I suppose I can thank my father. Or blame him. From the time I was old enough to speak, and maybe before then, he began leading me along the boundaries of what I’ve come to think of as the Otherworld. It’s a place of unease, dread, or even outright terror for many. But through circumstance and perhaps a smattering of inclination, I’m at home there. It all began with the giddy thrill of fear – with the very first time my father shifted his gaze to look just beyond me, into a darkened hallway, and conto ...
