Promotional Products Work From Home

Promotional products and apparel are an excellent way for companies to build engagement with customers and employees. Strategies have shifted slightly with so many employees working remotely or in a hybrid schedule. We increasingly take into account what items would improve productivity in a home office or move easily with the employee between home and office. TECHNOLOGY All those Zoom meetings mean that we need to stay connected and organized. Chargers Ear Buds Mouse Pads Cord Or ...

recruitment marketing and cats

Recruitment Marketing and Cats

Monday, August 8th is International Cat Day! I was never a cat person. We always had dogs. Then a mama cat gifted me with kittens, twice, and my journey to crazy cat lady began. Don’t worry. We found homes for many and with the support of my favorite vets, we got everyone checked out, vaccinated, and made sure there wouldn’t be more kittens.  Cat behavior is interesting and got me thinking about how it correlates to my recruitment marketing business at SCG. #1 – Cats are like passive candidates. You ...

Energize your Recruitment Efforts

As a woman of a certain age, I’m actively working to slow aging and stay physically fit, looking forward to an active retirement.A good friend convinced me to join Orangetheory Fitness (OTF). OTF works for me because I get bored easily and no two workouts are quite the same. Our coaches push us through a mix of treadmill, rower and weight floor activities that build strength and endurance.  I often sing, dance and joke through a workout. Today wasn’t one of those days. We ran hills (treadmill elevation) a ...

social media afterlife

Social Media in the Afterlife?

While we’re all adjusting to a new normal of remote work and virtual classrooms during the COVID pandemic, social media can be an important connection to family and friends. A Harris Poll conducted between late March and early May found that between 46% and 51% of US adults were using social media more since the outbreak began. 2020 has been a tough year for all of us, and not any easier with the untimely loss of friends and colleagues. Imagine my surprise when receiving status updates for the recently d ...

Upson Regional Elevator Wrap

It’s a Wrap! Putting your Brand to Work for You

What do you think of when you think about advertising? Clients frequently think narrowly of a limited range of options. One of the reasons that I love what I do is the constant variety.  Every touchpoint with your customer or job candidate leaves a lasting impression. You should be reinforcing mission, vision, and values at every opportunity. Over the years, we’ve helped clients tell their story on billboards, movie theatre screens, mall food court tables, coffee sleeves, t-shirts, banners on the front o ...

Promotional products

Ten Reasons to Call SCG for Promotional Products and Apparel

This post about promotional products was originally published in 2016. As I was preparing to update, I thought about growing concerns about the environment and pending trade tariffs and how those issues impact the promotional products industry.  Whether you call them giveaways, logo merchandise, swag or chachkis, promotional products are big business. Promotional products sales consistently top $24 billion annually and growing, according to Promotional Products Association International (PPAI).   L ...

Employee Retention

Employee Communication Beyond the Welcome Letter

You’ve nurtured the candidate relationship and made the offer. They accept. Yay! Now the real work begins. How do you keep employees, in a highly competitive labor market? As in most relationships, communication is key. Start early and communicate often. Consider touchpoints through the critical first two years: Welcome the New Hire One month 6 months 1 year 18 months 2 years The pace and sequence of information will vary based on your specific culture and team structure, but the effort wil ...