Our Thoughts - Recruitment Advertising

Mobile is here. What are you waiting for?

I have been in recruitment advertising long enough to vividly remember when job boards were starting to develop. Let’s see…there were boards like Online Career Center, Headhunter.net, CareerPath, and The Monsterboard. Clients loved to talk about the Internet but using…


The Power of Persistence

I have been in recruitment marketing (sometimes referred to as recruitment advertising or human resource communications) since September 14, 1987. If you haven’t had enough coffee to do the math, that’s almost 28 years. The industry has changed dramatically over…


Candidate Experience Is Your Employer Brand

It can be easy when you are a recruiter to focus on the requisitions you need to fill and lose track of the fact that these are real people coming to you for a job. You don’t want candidates walking…


Bridging the Gap – Boomerang Recruitment

In today’s competitive recruitment environment, one of the most cost-effective and successful recruitment strategies is alumni or “boomerang” recruitment. Boomerang is a concept developed to identify top-performing former employees who are consciously targeted and brought back. Essentially, it is reaching…


April 21st was D-day for recruiters. Were you ready?

That was the day Google started to “ditch” the search results that were not mobile friendly in their mobile search.  Some called it Mobilegeddon. Wish I had thought of that title, but saw it first on SearchEngineLand.com, then, other sites…


Recruiting in Florida … Live Here/Work Here

Florida’s glorious weather and miles of beautiful beaches attract thousands of tourists of all ages to our state … checking out local websites and reading local newspapers. Many of those tourists become interested in living and working here, while many…


The Competition For Talent Is Heating Up

  In 2015, recruiters are going to find that available talent is in much shorter supply. No doubt it is a function of the improving economy.  Just look at these numbers: Unemployment has fallen from 9.8% in January 2010 to…


Working Your Way Back into the Job Market

After 18 years with his employer, my husband walked into our living room one day and told me he had been given his two-week notice. The company was moving its operations to Mexico. His engineering job had been eliminated. As…


Metrics to Help HR Teams

  I read an article entitled “Perhaps Talent Acquisition are Wishing for Something They Already Have”  by Carl Kutsmod and found it interesting. It talked about a survey to recruiters asking if they had unlimited resources for work, how would they spend the…


Eight Steps for Getting the Leading Edge in Recruitment

Technology has greatly changed the way we live our lives, and in particular, the way in which we communicate.  Smartphones, laptops, iPads, instant messaging, text messaging, social networks – all combine to produce a shift in our efforts to source,…