Recruitment advertising continues to change. Just a few decades ago, the main way of recruiting was an ad in the local newspaper, maybe a few radio spots or a billboard. Flyers on car windshields or a small ad in the town's church bulletin worked well. Then, new technology entered the world of recruitment advertising. The newspaper was now online, radio spots were almost non-existent and billboards were priced out of the market. And flyers? Hmmm ... just not the way to go. Social media jo ...