September 2020 - SCG Advertising & PR

Eliminate Your Greatest Barrier To Successful Diversity Recruiting

A survey of 250 full-time talent acquisition or recruitment professionals by Yello.co found that the top reason for not meeting the challenges of diversity recruiting was a “lack of time and resources to devise and execute a diversity recruitment strategy.” That said, recent protests have necessitated a renewed focus on social justice and an immediate and serious review of diversity in the workplace. Talent acquisition professionals are undoubtedly feeling the pressure. More than anyone they know the man ...

CPGs With The Pandemic Disrupting The Landscape

The pandemic changed a lot of things for everyone. Consumers are not only living differently with COVID-19 health concerns, they are also working differently and shopping differently. That is if they can find what they are shopping for. This is affecting CPGs in a major way. Consumers have been faced with panic when looking for toilet paper, paper towels, disinfectant cleaner, and wipes among other things. Consumers are working from home and doing more cooking than ever. With the hysteria of news report ...

It’s a Wrap! Putting your Brand to Work for You

What do you think of when you think about advertising? Clients frequently think narrowly of a limited range of options. One of the reasons that I love what I do is the constant variety. Every touchpoint with your customer or job candidate leaves a lasting impression. You should be reinforcing mission, vision, and values at every opportunity. Over the years, we’ve helped clients tell their story on billboards, movie theatre screens, mall food court tables, coffee sleeves, t-shirts, banners on the front o ...