Managing Your Employer Brand During The Pandemic

  As we approach one year of the COVID-19 pandemic, it’s time for companies to do some self-reflection. Did you do everything you could to help your employees and customers during the time of crisis? How will your employer brand reputation be remembered once all of this has passed?   Employer branding has always been an integral part of recruitment marketing but the current pandemic has shone a light even further on the role branding plays in candidates’ choice of workplace. Typically ...