11 Rules for Making Better Decisions and Alleviating Panic in the Ranks We live in fast-paced, uncertain, complex, polarized times … which frequently require decision-making under challenging circumstances. Regardless of the situation at hand – and whether it’s mundane, or truly life-or-death – how one responds is under that individual’s control. As a public relations firm with more than 60 years of experience dealing with crisis and conflict in a wide variety of industries and sectors, we a ...