Spend five minutes watching broadcast news or scrolling social media feeds and there’s little doubt the world is becoming increasingly volatile, uncertain, complex, and ambiguous (VUCA). For organizations and those driving communications, this reality presents challenges … and opportunities. While technology – including AI – functions as an accelerant, it's people, judgment, and decision-making that will ultimately determine who’s able to thrive in our VUCA world. Information is always imperfect and tr ...
