Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
Can you imagine the pressure the players and coaches were under knowing more than 113 million people were watching their every move for three hours during the Super Bowl? Now imagine the pressure the advertisers and their ad agencies felt knowing they had only thirty seconds to score their marketing touchdown. The advertisers spent $7 million for the airtime alone, plus another million or more on production. If their commercial didn’t score well with viewers, it’s the equivalent of fumbl ...
Each year, just prior to February 14, sweethearts the world over strip every retail location of chocolates, roses, and those greeting cards with the lacey frills. It’s Valentine’s Day – but really, what’s all the hype about? It all began long ago as a Christian feast honoring a martyr named Valentine. As folk traditions evolved, the day began to focus on romance and love. According to one legend – believe it or not – Saint Valentine had defied an emperor’s orders by secretly marrying coup ...
