Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
A decaying, Transylvanian castle … baying wolves … mist creeping through a medieval crypt. An undead aristocrat – who for centuries has fed on the blood of the living – plots to make Victorian London his new hunting grounds. Almost everyone recognizes the premise of Bram Stoker’s Gothic masterpiece, Dracula, which was first published on May 26, 1897. And now, 127 years to the day after the novel first appeared on booksellers’ shelves, “World Dracula Day” celebrations are underway around t ...
The events of 2020 led to changes in all areas of life, many of which we are still feeling today. In the recruitment world, one of the major impacts was an increased difficulty in the recruitment of police officers. For years, hiring police officers had already become a challenge; but it was accelerated by the COVID pandemic and George Floyd protests in the 2020. Police departments across the country are severely understaffed and struggling to attract applicants. For instance, late last y ...
As Mother’s Day approaches here are some life lessons from a working mom. First, I find myself thinking about the amazing mothers in my life: my own mother, grandmother and mother-in-law; the women in my family who are mothers; and my friends and colleagues who are mothers. They inspire me every day, and I’m constantly learning and seeking advice from them. As a Senior Account Manager, Recruitment at SCG Advertising + Public Relations, and the mom of a vibrant 3½ year old girl, I find myself in ...
WHIPPANY, NJ and HADDONFIELD, NJ (March 2024) – Law enforcement agencies and departments across the country are finding it increasingly difficult to hire the officers they desperately need. It’s a significant public safety issue, one that’s attracting attention from elected officials, community advocates, and the news media. There are varied, nuanced reasons for this shortage of prospective officers – which is also impacting fire departments and first aid squads – but the only proven solution is profes ...
SCG had the honor of collaborating with the New Jersey State Police and vendors at the Dover Motor Speedway at the BetRivers 200 @NASCAR Xfinity Series on April 27th, 2024. This was an extremely rewarding and exciting experience, considering we have been working with the NJSP since 2016! When we began working for the NJSP in Recruitment Advertising the force struggled to recruit new members. There had been a decline for the past few years, and the events of Covid 19 and George Floyd only generated more ...
On January 31, 2024, Elmo said to followers via X/Twitter, “Elmo is just checking in! How is everybody doing?” One response was “Elmo, we are tired.” Another was, “Elmo girl… I’m having a quarter life crisis right now and I can’t get my stuff together to finish this last semester. I’m mentally burnout out and I have a lifetime of working to go.” The fact that many social media users responded to a fluffy Muppet about their mental health struggles says something (very loudly, I’d s ...
