Social Media Day

Intern Insights: Social Media Day

As I embark on a dozen years of owning a social media account, it strikes me that I’ve been active online for more than half my two decades. That sounds petrifying – at least to me – yet the time has rushed by and I’ve come to terms with this being my normal way of life. Social media is everywhere and in everything. Platforms push out advertisements, along with hugely influential input on trends, mental health, politics, and connectedness. People all around the world connect and live vicariously th ...

Pay it forward

Paying It Forward: How Appreciative Thinking Shapes Leadership in the fast-paced world at SCG Advertising and Public Relations

  In the fast-paced world of advertising, success often hinges not just on creativity and strategy, but also on the power of appreciative thinking and paying it forward. As the president of SCG Advertising and Public Relations, an ad agency in northern New Jersey, I've come to realize the profound impact that a mindset of gratitude and generosity can have on both personal growth and the success of our agency. In the 37 years of working in the industry, I have always used this forward-thinking ...