Advertising, Public Relations, Recruitment Marketing, Digital Advertising, Association Management
Representing the voices of Gen-Zers, I can confidently say our generation differs from those of the past that indulged in traditional marketing versus today's digital age. Classifying a generation by its behavior toward trends and advertisements is impossible. A recent “report published by Juniper Research reveals 22% of all digital advertising spent in 2023 was attributed to fraud...” Although the internet has scams, this form of entertainment reaches billions of individuals just searching ...
I previously recognized International Cat Day (August 8th) by comparing cat behavior with Recruitment Marketing. You can revisit that Blog Post here, where I shared my journey to Crazy Cat Lady and introduced my feline family members. Everyone is doing well, and we have had a lot of interest from candidates wanting to join the team. Apparently, they’ve heard good things and new applicants appear on the back patio from time to time. Cats work hard in our world. Here are just a few of the jobs they ...
For the past 12 months, SCG Advertising and PR has been working with the Philadelphia Police Department in their recruitment efforts to hire more officers to protect the City of Philadelphia. During our last campaign in January of 2024, SCG partnered with Audacy, Hugh Douglas, and Merril Reese. This led to several radio and streaming audio spots featuring live reads from both local sports personalities highlighting the benefits of becoming a Philadelphia Police Officer. This had a great impact on the loca ...
