Streaming, OTT, Streaming ads

What the Rise of Ad-Supported Streaming Means for OTT Advertising

Forbes recently published an article reporting the results from “The Harris Poll” 2024 streaming survey with the headline: “New Report Shows Streaming Viewers Warming To Ad-Supported Content.” Personally, I think the majority of people are probably like me. It's not that we’re warming to the ads, but we’re just not willing to pay extra for ad-free. Check out these streaming stats: 99% of all U.S. households pay for at least one or more streaming services (OnePoll 2024) 56% of viewers s ...

World Mental Health Day

World Mental Health Day

Mental well-being is as important as physical health, but it often gets less attention. World Mental Health Day serves as a chance to give mental health issues their overdue attention. Since the World Federation for Mental Health started it in 1992, World Mental Health Day has been observed annually on October 10.   Despite progress, many issues need to be addressed to foster a destigmatized, empathetic world. A prominent concern is the lack of access to care for many people. Whether due to ...