Targeting Talent

The Art of Targeting Talent: A Modern Approach

Targeting talent can be a multifaceted concept. It can mean precision, broad grouping, or envisioning an ideal end result. However, one thing is clear: without a well-defined target, especially when it comes to attracting talent, your efforts and resources may not yield the desired results. In today’s digital age, where talent interacts with media, content, and other forms of engagement in unprecedented ways, it’s crucial to move beyond traditional guesswork. We now have more insights than ever int ...

These odd things we call “Clichés”

Despite being etymologically rooted in French, clichés have become integral both to written and spoken English. “Think outside the box,” “low-hanging fruit,” “read between the lines,” and my favorite, “break a leg,” are popular examples of the thousands of clichés populating – or polluting – the world’s most flexible, widely-used language.   While expressing common, even universal experiences, clichés impact our language in a way that’s decidedly mixed. Certainly, they’re responsible for en ...

World Communication Week 2024: Navigating the Digital Age

Back in 1988 – when digital tech was in its infancy - November 1-7 was established as World Communication Week by the International Association of Business Communicators. Since then, this week has become increasingly important, given the rise of social media and other forms of digital communication. Even when your organization is closed for the night or for a holiday, your brand continues to be seen by consumers online. In this 24/7 digital landscape, it is important to ensure your brand is available ...